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Autobytel.com Launches Online Automotive Superstore

2 December 1999

Autobytel.com Launches Online Automotive Superstore

           Kicks Off Holiday Season With up to $120 Shopping Spree
                    With Every Risk-Free Purchase Request

    IRVINE, Calif., Dec. 2 -- Autobytel.com , the
leading international automotive e-commerce provider, today announced the
launch of its Online Automotive Superstore.  Now, Autobytel.com consumers can
fill all their automotive shopping needs across a broad range of products
including parts, accessories, tires, audio and electronics, car care products,
tools, books and magazines.
    "Autobytel.com's mission is to offer consumers the most convenient and
cost effective way to buy any automotive product or service.  By adding a
comprehensive automotive superstore to our site, we have taken yet another
step toward that end," said Marc Benjamin, Chief Marketing Officer.  "It's
getting to the point where Autobytel.com is fulfilling consumers' every
automotive need ... except the gasoline to fill their tank."
    The Online Automotive Superstore is a natural extension of Autobytel.com's
relationship with its customers -- providing a trusted resource for parts,
accessories and other products to complete and/or enhance the car-buying
process.  Whether looking for car stereos, ski racks, magazines, model cars,
or first aid kits, shoppers will be able to peruse the extensive inventory of
Autobytel.com's shopping partners.
    Current partners in the Online Automotive Superstore include
Wrenchead.com, Autoaccessory.com, Automotive.com, AutoSuperMart.com,
MobileToys.com, Carparts.com, TireRack.com, 1StopTools.com and Amazon.com.
    In addition to the Automotive Superstore, the company has launched
Autobytel.com Boutiques, an assortment of merchandise stores offering products
ranging from CDs to Nintendo Game Boys.  Autobytel.com Boutiques complements
the Automotive Superstore by offering convenient shopping for non-automotive
as well as automotive-related products ideal for road trips, gift-giving, and
fun along the way.
    Autobytel.com recently announced "Deal of the Century," a series of
holiday promotions in connection with the launch of the Online Automotive
Superstore.  In keeping with the spirit of the season, any consumer who
submits a risk-free vehicle purchase request (effective December 2) is
entitled to a set of electronic coupons, instantly redeemable at participating
Autobytel.com shopping partners, and worth up to $120.  Details are available
on Autobytel.com's website.  Additionally, consumers can register to join the
"Shopping Club" to be notified via e-mail regarding future promotions and
discounts.

    About autobytel.com inc.
    Internationally-branded Autobytel.com (http://www.autobytel.com) is the
acknowledged leader in online automotive commerce(1).  The most comprehensive
automotive Internet site, Autobytel.com offers consumers a positive purchasing
and ownership experience, while providing its Accredited Dealer Network with
the most efficient way to reach online car buyers.  As it assists consumers
through every aspect of the automotive lifecycle, Autobytel.com provides
continuity into the next vehicle purchase.  Launched in March 1995,
Autobytel.com's low-cost, no-haggle car-buying program is available in the
U.S., Canada (http://www.autobytel.ca), the United Kingdom (http://www.autobytel.co.uk) and
Sweden (http://www.autobytel.se).  In 1999, Autobytel.com was ranked #1 in Dealer
Satisfaction with Online Buying Services for the second year in a row(2).

    The statements contained in this press release that are not historical
facts are forward-looking statements under the federal securities laws.  These
forward-looking statements are not guarantees of future performance and
involve certain risks, uncertainties and assumptions that are difficult to
predict.  Actual outcomes and results may differ materially from what is
expressed in, or implied by, such forward-looking statements.  Autobytel.com
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise.  Among the
important factors that could cause Autobytel.com's actual results to differ
materially from those expressed in, or implied by, the forward-looking
statements are changes in general economic conditions, increased or unexpected
competition, the failure to close the acquisition of A.I.N. Corporation,
changes in A.I.N. Corporation's financial performance, and other matters
disclosed in Autobytel.com's filings with the Securities and Exchange
Commission.

    (1)  As reported by J.D. Power and Associates, Autobytel.com accounts for
         45% of all new vehicles sold through an online service. (8.23.99).
    (2)  J.D. Power and Associates 1998-1999 Dealer Satisfaction With Online
         Buying Services Studies(SM).  1999 study conducted among dealership
         Internet specialists who completed 1,024 individual evaluations.

    Contacts:  Autobytel.com/Media Relations
               RBI Communications
               323.960.1360
               Cassandra Cavanah, ext. 30 (cassandra@rbicom.com)
               Jenni Balsam, ext. 14 (jenni@rbicom.com)