Cobalt Launches Solution for Managing Multitudes of Internet Leads
1 December 1999
Cobalt Launches Solution for Managing Multitudes of Internet Leads; Lead Manager Software Improves Response Time and Quality, Converts Leads to Sales
SEATTLE--Dec. 1, 1999--Internet leads create tremendous sales opportunities for automotive dealers, but those leads evaporate quickly unless dealers have the information systems to dynamically manage them.To meet this challenge, The Cobalt Group , a leading provider of Internet solutions for automotive retailing, today introduced Lead Manager, a software solution that integrates Internet leads from multiple sources and enables dealers to manage prospective customers and follow-up activities more effectively.
"Internet leads can quickly turn into lost sales and alienated customers if dealers don't have an effective online lead management system in place," said David Potts, Vice President of Business Development with The Cobalt Group. "Cobalt's Lead Manager organizes leads so that qualified leads are not lost or missed. It also automates important functions such as e-mail response and lead distribution, which convert more leads into sales."
Lead Manager's features include:
| -- | Automatic lead routing to individual salespeople or department heads, which shortens response time and increases customer satisfaction and closure rates. |
| -- | Automatic beeper pages to alert dealership staff when a new lead has entered the system and ensure a fast response. |
| -- | A variety of pre-written e-mail responses are included, and dealers can create custom automated responses for their dealership, enabling dealership staff to handle leads more efficiently. |
| -- | An archive database of complete contact information on all current and potential customers. |
| -- | Extensive reporting options show the number of leads by source, sales rankings and more. |
Cobalt Lead Manager is currently in use with pilot dealers and will be available for general release in early January 2000.
ABOUT THE COBALT GROUP
The Cobalt Group(TM) , based in Seattle, is a leading provider of automotive e-commerce products and services. Through Web development and hosting, data management and online car shopping services, Cobalt helps dealers, dealer groups and automobile manufacturers harness the power of the Internet to better serve their customers.
With approximately 4,600 dealer Web site clients, over 10,000 dealers using its parts locating system and relationships with 16 automotive manufacturers and more than 50 of the 100 largest dealer groups in the United States, Cobalt is one of the leading technology companies serving the automotive industry. Cobalt operates DealerNet(R) (www.dealernet.com), one of the best-known automotive destination sites on the Web, and PartsVoice(R) (www.partsvoice.com), a leading OEM auto parts locating and data management service. For more information, please visit The Cobalt Group at www.cobaltgroup.com.