Toyota Reports Best-Ever November Sales - Eighth-Consecutive Monthly Sales Record
2 December 1999
Toyota Reports Best-Ever November Sales - Eighth-Consecutive Monthly Sales Record
TORRANCE, Calif., Dec. 1 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported best-ever November sales of 120,430 vehicles, an increase
of 11.3 percent over last November's record-setting pace and the eighth-
consecutive record-breaking month. Calendar-year-to-date sales total
1,353,421, up 10.7 percent compared to the same period last year.
"We figured sales would take a holiday in November. We figured wrong,"
said Jim Press, TMS executive vice president. "The industry still has plenty
of stuffing -- and good reason to give thanks for a remarkable year."
Both TMS sales divisions broke November sales marks set last year. The
Toyota Division recorded best-ever November sales of 105,083 units, up
10.6 percent, and the best November since 1986. The Lexus Division not only
posted best-ever November sales of 15,347, but also sold its one-millionth
vehicle since entering the U.S. market in 1989.
Total Toyota Division passenger car sales were up 10.0 percent for a best-
ever November. The strong sales were due to the recent introduction of three
all-new vehicles. The redesigned Avalon, launched last October, posted sales
of 8,110, for an increase of 52.6 percent and a best-ever November. The
seventh-generation Celica and the all-new ECHO subcompact sedan, also
introduced in October, both recorded hearty November sales. Celica sales
totaled 4,147, while ECHO numbers reached 3,792 for the month.
Toyota Division light truck sales, up 11.6 percent to 39,701 units for a
best-ever November, were led by the Sienna minivan which enjoyed best-ever
November sales of 8,260 units, up 10.1 percent. Toyota Land Cruiser also
posted best-ever November sales of 1,649, up 12.4 percent over November 1998,
and the Tundra full-size pickup had a strong month, selling 6,689 units.
The Lexus Division's record-breaking sales were lead by its popular RX 300
sport utility vehicle (SUV), which sold 6,933 units, up 52.2 percent,
resulting in a best-ever November. LX 470 SUV sales rose 12.5 percent for the
month while the GS 300 sedan posted a 33.6 percent jump in November sales,
with 2,165 units sold.
Sales of North American-built vehicles accounted for 60.6 percent of total
November sales.
TOYOTA/LEXUS SALES
NOVEMBER, 1999
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
DSR % DSR %
1999 1998 CHG 1999 1998 CHG
TOTAL VEHICLE
SALES 120,430 103,904 11.3 1,353,421 1,222,305 10.7
Memo: Total
Toyota Div. 105,083 91,195 10.6 1,184,396 1,082,894 9.4
Memo: Total
Lexus Div. 15,347 12,709 15.9 169,025 139,411 21.2
TOYOTA DIV.
IMPORT CAR 17,430 9,414 77.7 136,028 125,883 8.1
LEXUS IMPORT CAR 6,965 7,099 -5.8 89,319 93,370 -4.3
TOYOTA DIV
NA BUILT CARS 47,952 47,628 -3.3 591,442 555,944 6.4
TOTAL TOYOTA
CARS 72,347 64,141 8.3 816,789 775,197 5.4
SPORT UTILITY
VEHICLES 23,066 21,338 3.8 264,535 225,744 17.2
Memo: Lexus
Sport Utility 8,382 5,610 43.4 79,706 46,041 73.1
SMALL VANS 8,260 7,201 10.1 90,701 73,736 23.0
PICKUPS 16,757 11,224 43.3 181,396 147,628 22.9
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 17,206 17,533 -5.8 230,594 228,879 0.7
CAMRY 22,636 24,993 -13.1 301,197 255,092 18.1
AVALON 8,110 5,102 52.6 59,651 71,973 -17.1
SIENNA 8,260 7,201 10.1 90,701 73,642 23.2
PICKUP 16,757 10,978 46.5 181,176 139,841 29.6
TOTAL 72,969 65,807 6.4 863,319 769,427 12.2
N.A. VEHICLES
% OF TOTAL 60.6% 63.3% 63.8% 62.9%
SELLING DAYS 25 24 281 281
DSR = DAILY
SELLING RATE