EURO RSCG Wnek Gosper Appointed by Budget Rent a Car

30 November 1999

EURO RSCG Wnek Gosper Appointed by Budget Rent a Car

    LONDON--Nov. 30, 1999--EURO RSCG Wnek Gosper in London has been appointed by Budget Rent a Car, one of the world's top three car and van rental companies, on a pan-European project basis for the next 12 months.
    The Agency, along with sister media company Mediapolis and Euro RSCG KLP, will work with Budget on specific projects involving through-the-line work.
    Budget Rent a Car International's Vice-President of Sales and Marketing, Roeland Moens said "We believe Euro RSCG Wnek Gosper will provide us with the right expertise to promote some exciting new marketing programmes due for launch next year".
    Budget Rent a Car is a wholly owned subsidiary of Budget Group Inc. and is one of the world's top three car and van rental companies. Budget has more than 2,900 corporate and licensee-operated locations in over 120 countries.
    Euro RSCG Wnek Gosper, which handles Pan-European business such as Peugeot, Airbus and Haagen-Dazs is part of Europe's largest communications network.
    Brett Gosper, Chief Executive Officer said: "The travel market is going through a lot of changes and it's great to partner a forward thinking company like Budget in the early stages of planning a whole new marketing approach".
    Headquartered in New York City, EURO RSCG Worldwide is the fifth largest agency network in the world. With 176 agencies in 72 countries, EURO RSCG Worldwide provides advertising, marketing services and interactive solutions to global, regional and local clients. The network's client roster includes Intel Corporation, MCI WorldCom, Philips Electronics, Group Danone, Peugeot, Iomega and Louis Vuitton. EURO RSCG is a unit of the Paris based Havas Advertising Group, the world's sixth largest communications group.