AutoTrader.com to Offer Personalized Consumer Vehicle Web Pages
29 November 1999
AutoTrader.com to Offer MyCarPage.com Personalized Consumer Vehicle Web Pages
SANTA MONICA, Calif.--Nov. 29, 1999-- AutoTrader.com, the world's largest automotive classifieds, today signed an agreement with Web site developer Interval Inc. to provide MyCarPage.com, Interval's personalized vehicle Web page, to AutoTrader.com's car dealership-clients."We recommend MyCarPage.com to our clients because it's an excellent service that allows consumers and car dealerships to build a relationship through the service department," says Joe George, AutoTrader.com Vice President of Dealer Services. "MyCarPage.com enables customers to track their vehicle's service history and information online. It also provides them with maintenance schedules, service specials, traffic/weather reports and more."
"There are many 'personalized' Web pages on the market," says Tom Nitch, Vice President of Sales and Marketing for Santa Monica-based Interval. "However, only MyCarPage.com strategically aligns itself with dealers, helping them to increase their sales and profits. No other service addresses dealer and customer needs so completely.
"MyCarPage.com collates the customer records in a dealer's database and translates them into individualized messages and programs, like maintenance plans and recall information. This helps to maximize a dealer's marketing dollars and enhances the prospects for long-term dealer-customer relationships."
About Interval
Interval (www.intervalinc.com) specializes in the development of Internet services aimed at building customer relations. MyCarPage.com, its lead proprietary product, is an innovative, customized vehicle Web page that makes it easy and economical for consumers to track all of their automotive needs, while allowing dealers to identify their best customers by service frequency and average spending. The result is improved customer satisfaction, loyalty and profitability for the dealership.
About AutoTrader.com
AutoTrader.com (www.autotrader.com) combines the world's largest automotive classifieds with the most advanced Internet features. By providing a comprehensive source of credible information and a selection of more than 1.25 million used vehicles for sale, AutoTrader.com allows users to have the most successful used car buying or selling experience.
AutoTrader.com is the exclusive online distributor of the automotive listings contained in the Auto Trader(R) and AutoMart(R) print magazines of Trader Publishing Company. These magazines are distributed in more than 136,000 retail outlets with an estimated weekly circulation of 2.5 million copies. AutoTrader.com's investors include Cox Enterprises, Inc., Manheim Auctions, Inc., Automatic Data Processing, Inc. , Trader Publishing Company, Landmark Communications, Inc. and Kleiner Perkins Caufield Byers. AutoTrader.com is a product of the recent merger of the two largest online automotive sites on the World Wide Web -- AutoConnect.com and Auto Trader(R) Online.