Third Annual Ford Sponsorship Educates 15,000 Students
30 November 1999
Third Annual Ford Sponsorship Educates 15,000 Students Using The Wall Street Journal Classroom Edition
NEW YORK--November 29, 1999--Reaches Eight States
Ford Motor Company is sponsoring subscriptions to The Wall Street Journal Classroom Edition for more than 15,000 teens at high schools in California, Georgia, Illinois, Kansas, Kentucky, Michigan, Missouri and Virginia.
This makes Ford the largest sponsor of the business newspaper for teens for the third year in a row and underscores the auto maker's commitment to communities where its employees work and live. Ford Motor Company's sponsorship makes The Wall Street Journal Classroom Edition available in every public high school in Chicago, IL; Sacramento and San Diego, CA.; Atlanta, GA; Kansas City, KS.; Kansas City, MO; Norfolk, VA; Louisville, KY; and Detroit, MI. Last year, Ford sponsored nearly 9,900 students in six states.
"Our company has a long tradition of supporting education that began with my great-grandfather, Henry Ford," said Bill Ford, chairman, Ford Motor Company. "He once said `Education is the greatest force in civilization, and the most deserving of help.' He fulfilled those words by establishing schools around the world. That tradition of support for education continues today at Ford Motor Company. We're pleased to support outstanding programs like The Wall Street Journal Classroom Edition."
As a Wall Street Journal Classroom Edition sponsor, Ford provides classroom teachers with 30 copies of the Journal's monthly student newspaper and a comprehensive monthly Teacher Guide that includes lesson plans and activities. Teachers also receive a subscription to The Wall Street Journal newspaper. Additionally, Ford provides the funding for professional-development workshops for the teachers.
"The Wall Street Journal Classroom Edition again welcomes Ford's involvement in helping students gain a more practical awareness of business, economic and career issues," said Melinda Patterson Grenier, editor and publisher of the Classroom Edition. "By sponsoring, for the third consecutive year, all the high schools in cities where it has a strong local presence or program, Ford is reinforcing its support of the community while helping to build in local teenagers an understanding of the role economics and business play in their lives."
With circulation of 120,000 copies, The Wall Street Journal Classroom Edition is read by more than 600,000 students and teachers each month. Articles selected from The Wall Street Journal focus on issues that are relevant to students, including business, careers, economics, consumer trends, personal finance, entrepreneurship and technology.
For the past eight years, the Classroom Edition has been recognized for excellence by the Educational Press Association of America and honored for distinguished achievement in educational publishing for young adults.
For information on individual and corporate sponsorships, please contact Nancy Schwartzmiller, national sales representative, at 404-240-1331 or by e-mail at nancy.schwartzmiller@dowjones.com.
In addition to The Wall Street Journal Classroom Edition, The Wall Street Journal and its international and Interactive editions, Dow Jones & Company (NYSE: DJ; www.dj.com) publishes Barron's and SmartMoney magazines and other periodicals, Dow Jones Newswires, dowjones.com, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters group of Factiva, and with NBC of the CNBC television operations in Europe and Asia. Dow Jones also provides news content to CNBC in the U.S.