Magna-Symatec Wins Best of Show Award at SEMA Competition
24 November 1999
Magna-Symatec Wins Best of Show Award at Ford Truck Design Competition at SEMA MAGNA-SYMATEC'S EXPEDITION SEASCAPE(TM) Magna-Symatec's "Expedition SeaScape(TM)," a 2000 Ford Expedition modified with a nautical theme, won the "Best of Show" award at the Ford Truck Design competition held during the SEMA 1999 Show in Las Vegas. (PRNewsFoto)[DM] TROY, MI USA 11/24/1999TROY, Mich., Nov. 24 -- Magna-Symatec won the "Best of Show" award at the Ford Truck Design competition held during the SEMA 1999 Show in Las Vegas. Magna-Symatec won from a field of 257 Ford vehicle show entries for its "Expedition SeaScape(TM)," a 2000 Ford Expedition modified with a nautical theme and features to appeal to boating enthusiasts. (Photo: http://www.newscom.com/cgi-bin/prnh/19991124/DEW004 ) Magna-Symatec attended the SEMA Show as part of its ongoing market research efforts to identify and validate lifestyle vehicles and market trends affecting new vehicle production strategies. "Our attendance at SEMA is to present lifestyle vehicle concepts to industry insiders for evaluation and comments," said Craig Winn, president, Magna-Symatec. "This gives our design and engineering teams advance insights in order to help our OEM partners quickly respond to market shifts and consumer preferences." "Winning Best of Show testifies to that strategy -- the idea for SeaScape originated at last year's show," he added. "Designed for the consumer who enjoys boating, the Expedition SeaScape is just one example of how customers' lifestyles can be enhanced through low-volume niche vehicles." Magna-Symatec displayed the SeaScape vehicle along with a 25-foot DORAL 250 companion boat complete with a complementary color and trim package. In addition, Magna also presented several other concept lifestyle vehicles including GMC Victory Express for motorcycle enthusiasts and a Ford Polaris F-150 for fans of snowmobiling. As part of its SEMA show strategy, Magna-Symatec conducted third-party independent market research to determine what industry insiders thought of the SeaScape and other lifestyle-based production vehicle concepts. SeaScape's numerous exterior features include: * Auto-retractable hatch with flip-up window * Sundeck/Tonneau cover with waterproof cushioned surface * Teakwood step accents * Power sliding canvas roof * Reverse radar bar with dual rearview cameras for launch assist * Rear fascia step bumper and hitch system * Nautical stainless steel rear grab rails * Rear pull-out storage compartment * Unique front fascia with oversized driving lamps * Integrated running boards, body cladding and wheel flares * L.E.D. tail lamps * Matching custom wheels on SeaScape and Doral 250 trailer The SeaScape's interior features include: * Tri-toned nautical theme * Quad captain chairs with front and rear console storage * Heated and cooled Beverage-Mate(TM) * Wood accents including steering wheel and door handles * GPS navigation system from MagnaWorks * Custom gauge and cluster graphics Magna International Inc. is a leading global supplier of technologically advanced automotive interior and exterior systems, components and complete modules. The company employs approximately 54,000 people at 164 manufacturing divisions and 30 product development and engineering centers in 19 countries. Magna-Symatec (Systems and Technology across Magna) is a new operating group that uniquely positions Magna closer to OEMs as a TIER O.5(TM) partner. Symatec manages the concept, design, engineering, testing, validation and delivery of complete integrated modular solutions including lifestyle niche vehicles. For more information on Symatec, call 1-888-SYMATEC.