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Kia Selects New Advertising Agency

23 November 1999

Kia Selects New Advertising Agency; David and Goliath Advertising to Handle Car Account

    IRVINE, Calif., Nov. 23 -- Kia Motors America today announced
that David and Goliath Advertising in Los Angeles will become its agency of
record on Feb. 15, 2000, replacing Goldberg Moser O'Neill of San Francisco.

    "In essence, Kia is helping to design and build an agency specifically to
meet our marketing needs as we prepare to launch three new models in the next
12 months," explained Dick Macedo, Kia's executive vice president of marketing
and sales.  "We saw excellent account management and arguably the best
creative talent in the industry with David and Goliath.  When that's combined
with the strategy-development resources that David and Goliath brings to the
table, it was clear that this relationship was the best one for Kia."

    David and Goliath is guided by the creative mind of David Angelo and the 
management skills of Skip Sullivan.  Their creative and strategic work
has benefited clients such as Lexus, Coca-Cola, Little Caesar's, Reebok and
the New York State Lottery.  Angelo, winner of more than 250 advertising
awards, has been inducted into the American Advertising Federation Hall of
Achievement and twice has been named a Creative All-Star by Adweek magazine.

    With Kia sales targeted to reach 175,000 units in 2000 and upwards of
200,000 units in 2001, Macedo believes David and Goliath has the resources and
the creative talent to help the Korean car company achieve its goals, plus
manage an advertising budget of more than $100 million.

    To that end, David and Goliath has formed alliances with a number of
Omnicom Group's marketing services companies to provide strong support in key
areas such as media buying with Optimum Media Directions, overall brand
strategy with Interbrand and database marketing with Rapp Collins Worldwide.
The agency also has formed an alliance with Boyd Communications for collateral
and DDB Promotions for special events.

    "This depth of capability, combined with David and Goliath's creative
power, is precisely what we'll need to take the Kia brand marketing
communications programs to the next level," Macedo said.

    "I'm amazed at how we've grown in just six years," he added.  "In 1993,
Kia had no dealers and had yet to sell a car.  This year, we've got almost
550 dealers who'll sell more than 135,000 vehicles.  But we've got to do
things now that will enable us to sell more vehicles in the future."

    Kia Motors America is the U.S. sales, service and distribution arm of Kia
Motors Corp. in Seoul, Korea.