Cybereps Signs AutoWorld and iOwn.com
23 November 1999
Cybereps Signs AutoWorld and iOwn.com CYBEREPS Cybereps Logo. (PRNewsFoto)[KC] SAUSALITO, CA USA 06/29/1999
Online Ad Sales and Marketing Firm Adds Prominent Consumer Information Sites
To its Client List, Enabling Advertisers to Reach Influential Audiences of
Automotive and Home Buyers
SAUSALITO, Calif., Nov. 23 -- Cybereps, the Internet's
leading advertising sales and marketing organization specializing in the
individual representation of the Web's best content sites, today announced
that it signed exclusive agreements with AutoWorld and iOwn.com.
An established resource for the automotive, finance and insurance
industries, AutoWorld gives car buyers on the Web access to continuously
updated automotive pricing, in addition to a depth of automotive resources.
Forrester predicts that the Web will influence 50% of all new car purchases by
2003.
Known for its award-winning, easy to-to-use home mortgage site, iOwn
guides home buyers from beginning to end through the home buying process,
putting them in control of their investment by providing the necessary
research and tracking tools. Killen & Associates estimates that home loans
originated and processed on the Web will hit $364 billion by 2005
(representing 30% of the entire home loan market.)
"Both AutoWorld and iOwn have become category leaders, by providing an
exceptional depth of useful content to sophisticated consumers," said Ted
Welch, Cybereps President. "Each site has a large dedicated core audience
which enables us to present advertisers with many exciting sponsorship and
advertising ideas."
AutoWorld is the Web's destination for consumers in the market for new and
used cars. In addition to sophisticated new and used car pricing, visitors
can access an enormous searchable database of automotive content dating back
from 1985. AutoWorld's loan calculator provides quick payment assessment. A
buying tips section provides proven auto buying negotiation advice. Autoclub
offers roadside assistance. Car classifieds is a national listing of
car-related jobs and Live Consultants are car purchasing experts available a
phone call away for serious buyers.
"We selected Cybereps to take us to market because of their success in
selling special interest content sites, said Paul Meek, Sr. President of
AutoWorld." Their reputation for excellent service, ad sales and marketing
experience will take our site to the next level. We look forward to working
with Cybereps as we continue to expand our media property."
iOwn's visitors are homebuyers (25-49) with a medium income of 75K. They
use the site to manage every part of their home purchasing and financing
process. Visitors search for homes on the market, compare rates, get recent
home sales prices and then apply for a loan, work with a consultant and view
the progress of their loan online.
"iOwn provides the personal service of a traditional mortgage company with
the unbiased advice that only an online service can offer. We do this by
empowering home buyers with the most comprehensive set of Web tools in the
industry," said Joe Delaney, Director of Business Development, iOwn. "We are
extremely pleased to work with the Cybereps' team. We believe that their
proven expertise in representing quality content is the perfect match to
represent iOwn"
About AutoWorld (http://www.autoworld.com)
AutoWorld is the car buyers pricing and buying guide for new and used
vehicles. Founded in 1994, AutoWorld is an established provider of automotive
pricing information for the automotive, finance and insurance industries.
Built and run by industry experts, AutoWorld.com gives consumers the best set
of resources available to make a successful car purchase. At AutoWorld.com,
automotive quotes are updated continuously. After selecting a car,
AutoWorld.com's dealer program connects the buyer to a local dealer in their
area. AutoWorld's database is an enormous searchable resource of car-related
information. AutoWorld has partnerships with leading online sites that
provide extensive services beyond which car to buy. Partners include:
Careershop.com (supplying car-related job opportunities), AutoClub (road side
assistance plus more), Media General Financial Services (providing corporate
information and stock quote on automotive manufacturers) Additional partners
include: Homefair.com, Ehola.com and dbusiness.com. AutoWorld's newsletter
(100,000 subscribers and growing) delivers the best tips, leasing and hot
automotive updates for car lovers. AutoWorld is a privately held corporation
with offices in San Mateo, California; Phoenix, Arizona; and Baca Raton,
Florida.
About iOwn.com (http://www.iown.com)
iOwn, Inc. is the leading one-stop resource for homes and low-cost loans
online. Through onsite content, customized tools and experienced Loan
Consultants, iOwn simplifies home financing and ownership, while passing on
significant financial savings to the customer.
Consumers can use the site to shop and compare rates, search for a home
from a large selection of current home listings, access recent home sale
prices, prequalify, preapprove, apply for their mortgage and then track the
progress of their loan online.
Consumers also have access to a wide variety of services related to buying
and owning a home through iOwn's Home Resource Center, including insurance,
moving, home improvement and neighborhood information.
iOwn has received numerous awards, notably the Forbes Favorite in the Home
Buying category (September 1999), a winner on Kiplinger's website in the Home
Buying category (June 1999), a finalist in the Finance, Insurance and Real
Estate category for the Computerworld Smithsonian Award (June 1999), and the
E-Commerce Gold Medal winner for US WEST's Website Champions Competition
(April 1999). iOwn was founded in October 1996 as HomeShark, Inc., and has its
headquarters in San Francisco, Calif., with a customer service center in
Martinez, Calif.
About Cybereps: (http://www.cybereps.com) With offices in San Francisco,
New York, Los Angeles, Chicago and Philadelphia, Cybereps is the leading
interactive advertising sales and marketing company specializing in the
individual representation of the Web's best content sites. Cybereps is known
for its quality, service and creativity and is recognized for its ability to
develop and implement distinctive sponsorships and promotional campaigns in
addition to traditional advertising buys. Cybereps' clients include The
Internet Movie Database, TUCOWS, SocialNet.com, Future Games Network, House of
Blues, AutoWorld.com, iOwn.com, eMarketer, RootsWeb, Dvd.file, FreeDrive.com,
TeenHollywood, LovingYou.com, Bravenet.com, CAD infoNet and Site Experts.