Actuate to Aid Automobile Industry Via Urban Science Application
22 November 1999
Actuate to Aid Automobile Industry Via Urban Science Application
SAN MATEO, Calif.--Nov. 22, 1999--e.Reports Fuel e.Business as Actuate and Urban Science Team-Up to
Provide Market Data to Car Manufacturers, Dealerships and Field
Personnel
The automobile industry will soon benefit from the e.Reporting advantages of Actuate(R) Corporation , the pioneer in e.Reporting(TM) for e.Business. Urban Science, a provider of software and consulting services for customers including Ford Motor Company and General Motors, has selected Actuate as the e.Reporting component of its MarketSmarts application, a solution that provides car manufacturers, dealerships and field personnel with analysis and modeling of valuable market data.
Today, Urban Science customers use client/server or intranet models to disseminate corporate data such as market information to partners and employees. Going forward, the emphasis for these organizations will be on enabling electronic business via highly scalable and personalized Internet-based applications.
"We looked at a business intelligence tool, but it seemed `canned' or too off-the-shelf," said Mike Boumansour, director, research and development, Urban Science. "We realized our need was for a flexible, customized e.Reporting solution capable of supporting the automotive industry's transition to Web-enabled applications for use among customers, partners and employees on an e.Business site."
As the e.Reporting mechanism within the Urban Science application, Actuate will provide users with information including:
| -- | vehicle sales in a given area |
| -- | who sold the cars |
| -- | demographic analysis for the given area |
| -- | optimal convenience and penetration analysis |
| -- | gravity modeling |
| -- | dealership financial performance information |
| -- | customer profiles |
| -- | manufacturer and dealer actual penetration |
| -- | expected sales and penetration |
| -- | dealer service analysis |
"Turning data into information and information into a competitive advantage is how Actuate enables e.Business for Urban Science and its customers," said Frank van Veenendaal, vice president, e.Business Application Partners, Actuate. "Offering secure, personalized e.Reports provides real-time access to account, product and services information that will enable the customer to better deliver goods and services to its customers - in effect completing the supply chain."
About Actuate Corporation
Actuate Corporation, the pioneer in e.Reporting for e.Business, enables companies to differentiate their offerings by extending the value of information across the entire customer life-cycle, creating a more loyal customer base and giving them the edge in the ever-competitive e.Business world. The Actuate e.Reporting Suite 4 is the first-ever solution that automates the creation and delivery of structured, personalized content, providing tens of thousands of users with instant access to high-resolution, customized business information that is seamlessly integrated into a company's e.Business Web site.
Actuate's customers include the world's largest .com, financial services, telecommunications, health care and media companies. Software vendors reselling Actuate solutions include Ariba, Aspect Development, Clarify, InterNetworking Solutions, Siebel, and Vantive. Founded in 1993, and headquartered in San Mateo, Calif., Actuate has offices worldwide. For more information on Actuate, visit the company's Web site at http://www.actuate.com.
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