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34th Annual Cycle World International Motorcycle Show Presented by Toyota Trucks Roars into Southern California

21 November 1999

34th Annual Cycle World International Motorcycle Show Presented by Toyota Trucks Roars into Southern California

    SANTA ANA, Calif.--Nov. 22, 1999--The 913,400(a) motorcyclists registered in California will have something more to give thanks for this year. The largest consumer-oriented powersports show in the nation, the Cycle World International Motorcycle Show(R) presented by Toyota Trucks, will be roaring into town this coming holiday weekend for its 34th year at the Long Beach Convention Center, November 26-28, 1999.
    A virtual toy store for adults (and kids), the event will showcase the newest millennium model vehicles and accessories from the motorcycle, personal watercraft and scooter industries. Rather than going from dealership to dealership to check out all the newest bikes, cycle buffs will be able to see showcase displays from top manufacturers such as Aprilia, BMW, Buell, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Moto Guzzi, Moto Laverda, Suzuki, Triumph, Victory and Yamaha -- all under one roof. Representatives from local dealerships will be on hand to answer questions and to help enthusiasts determine the perfect ride for their size and experience level.
    Looking for a deal on a helmet or a new pair of boots? Show attendees are in luck again. The Southern California event will feature the latest products from Accel Motorcycle Products; Arai Helmets; Bridgestone/Firestone Tire; Chatterbox; Custom Chrome; Dunlop Tire; Dynojet Research; GI.VI USA; HJC Helmets; K&N Engineering; Kendon Industries; National Cycle; Performance Machine; Progressive Suspension; Samson Motorcycle Products; Shoei Helmets; and Yuasa, as a well as from local dealers and retailers for the powersports industry. In addition to the displays, show-goers can participate in product seminars and obtain specific part numbers for their vehicles at The Factory, an interactive information interface for parts and accessories.
    Not for the weak at heart, Team Extreme will be on hand to dazzle the crowd with their hair-raising observed motorcycle trials demonstration. Imagine a motorcycle launching up a 10 foot vertical wall and then landing on a platform that is 6 inches narrower than the length of the bike! It sounds impossible, but Team Extreme promises this and more during their performances throughout the three-day Southern California show.
    Feeling lucky? Show attendees who answer "Yes!" to this question will be sure to participate in the numerous show giveaway opportunities. For a shot at both four AND two-wheeled transportation, show-goers can enter the Toyota Tundra Sweepstakes, which includes the chance to win a 2000 Toyota Tundra or a 2000 Yamaha TT-R225. Consumers who dream of owning a smooth ride can also enter to win a 2000 Suzuki DR-Z400S -- the Official Motorcycle Giveaway of the 2000 show series. In addition, Product Giveaways will award prizes to attendees throughout the day. Featuring merchandise donated by original equipment manufacturers, this show highlight brings immediate rewards!
    Always a hit with enthusiasts and dreamers, licensed motorcyclists who bring their own riding gear, including helmets, will be able to take Demo Rides on new 2000 model Buells and BMWs.
    For a local twist, Cycle World Magazine will be hosting the Cycle World Custom Collection, a showcase of classic, custom and vintage motorcycles from local riders and clubs. Not only does this feature give local collectors the chance to show off their bikes to an educated audience, but it also offers enthusiasts a glimpse of the limitless restoration and customizing possibilities available to them.
    Biker Billy, America's favorite Harley-riding chef, will also be on hand, conducted live cooking demonstrations as well as introducing his new book, Freeway-A-Fire.
    Tickets are available on-site, adults $8; children ages 6-11 $4; children under 6, FREE. Groups of 20 or more can contact TEAM Powersports for information on receiving a $2 admission price discount. Members of the American Motorcyclist Association who show their membership cards when purchasing their tickets are also eligible for a $1.00 rebate coupon to be redeemed at the AMA show booth. $1 discount coupons can be found at local participating dealers. Advance Tickets are available online at the show web site, www.motorcycleshows.com. Free Helmet & Coat Check courtesy of Kawasaki's Good Times Owners Club.
    For more information on the 2000 show series, please contact TEAM Powersports at Advanstar Communications, Inc., 201 Sandpointe Ave., Suite 600, Santa Ana CA, 92707, telephone 800/854-3112, 714/513-8400, fax 714/513-8481, e-mail kwiddicombe@advanstar.com. For media information, contact Nancy Larsen, telephone 907/696-8001, fax 907/696-8002, e-mail NLAlaska@aol.com. All reader inquiries can be directed to the InfoLine at 800/331-5706 CST and 518/723-9130 CST or to www.motorcycleshows.com.
    TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It is part of the Advanstar Motor Vehicle Group, which includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powerpsorts Dealer Expo, the Dealernews International Powersports Distributor Expo, Salao Internacional da Motocicleta (SIM), Dealernews magazine, and Aftermarket Business Magazine. Advanstar Communications is a global business information company, which publishes 110 business magazines and directories, produces 107 exhibitions and conferences throughout the world, and provides direct marketing, database and reference products and services, specializing in the retail, hospitality, fashion, healthcare, pharmaceutical, science, information technology, communications, manufacturing and processing markets. The company has nearly 1,500 employees and currently operates from multiple offices in the United States, Canada, Latin America, United Kingdom, Europe and Asia.

(a) 1998 Motorcycle Statical Annual, Motorcycle Industry Council
    Inc., Irvine California