PetroMoly to Launch Multi-Media Brand-Awareness Campaign
21 November 1999
HOUSTON--Worldwide PetroMoly, a manufacturer and distributor of high-performance lubricants for use in all types of motor vehicles, compressor engines and railroad locomotives, has announced that management plans an introductory advertising campaign to beginning mid-January 2000, in several national key markets utilizing TV, radio, and direct response newspaper ads. PetroMoly products were shipped out nationwide to the distribution centers of PEP BOYS, based in Philadelphia, PA, the nation's leading automotive retail and service chain.
Lance J. Rosmarin, President of Worldwide PetroMoly said, "We are extremely eager to get the word out that our elite product is now available on the nationwide shelves of the number one auto service and parts retailer, PEP BOYS. We believe our advertising message will help the consumer make the choice to buy our product. With proven benefits such as greater engine performance and better fuel economy, longer engine life and fewer toxic emissions, PetroMoly has a lot to offer its customers."
"The advertising creative is new and different; it should be extremely effective towards accomplishing our awareness goals and objectives. The timing of launch, after the first of the year, gives our retailer ample time to distribute our product, and our message is not lost in all of the holiday advertising and Y2K issues," Rosmarin adds.