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American Honda announces sweepstakes winner

18 November 1999

American Honda Motor Company, Inc. congratulates Tom K. Fong of Janesville,
Wisconsin, as the Grand Prize Winner of Honda's Ride Smart, Stupid Hurts ATV
safety sweepstakes. Fong, selected as the first Grand Prize Winner of Honda's
innovative safety campaign, will be receiving as his prize a 2000 Honda Odyssey
EX.


 Fong purchased a 1999 FourTrax Foreman ES from Monroe Honda Lawn and Recreation
in Monroe, Wisconsin. The three-year sweepstakes inaugurated by Honda stimulates
customer awareness of the Ride Smart, Stupid Hurts safety campaign and promotes
rider training. Since the sweepstakes began, four first prizes have been awarded
and thousands of dollars have been given away.


 The 4th Quarter Prize Winner, Clifford Painter of Grafton, West Virginia,
received a check for $4799.00 from American Honda, reimbursing him for the
purchase of his 1999 FourTrax 300 4x4 from R.G. Honda in Nutterfort, West
Virginia.


 American Honda$B!G(Bs extensive ATV safety awareness campaign is now in its second
year. The multi-million dollar program delivers straightforward, no-nonsense
messages encouraging rider training (provided free to purchasers of new ATVs and
immediate family members), helmet use, operator-only use, drug and alcohol-free
operation, appropriate age/vehicle size, youth supervision, and off-highway-only
use. Each topic includes a strong encouragement to parents and adults to act
responsibly, especially when youths ride ATVs. The program slogan, Stupid Hurts,
is intended to create a lasting impression on parents and youngsters who read or
watch the campaign materials.


 To order a free Ride Smart, Stupid Hurts safety information kit, call toll-free
800.905.5565. The kit includes an introductory letter, a Honda Ride Smart riding
tips guide, and several Stupid Hurts stickers printed on a unique
adhesive-bandage design.


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