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CYBERPLEX Announces Dual Launch for New Client Ford of Canada

15 November 1999

CYBERPLEX Announces Dual Launch for New Client Ford Motor Company of Canada, Limited

    TORONTO--November 15, 1999--Cyberplex Inc. (TSE:CX), one of North America's leading Internet professional services company, today announced the launch of the new Ford of Canada site at www.ford.ca as well as the Ford Focus site, which highlights the company's new 2000-model hatchback, sedan and wagon at www.focuscanada.ca. CYBERPLEX was chosen from a list of several companies and is now Interactive Agency of Record for all Ford of Canada.
    "Ford of Canada had tight timelines and a very strategic project with a rigid launch window," said Chantal Boileau, Ford of Canada's Communications and Internet Marketing Manager. "We went with CYBERPLEX because they had the depth and the track record, and we liked the culture. This was CYBERPLEX's chance to prove themselves to us, and they came through in flying colours."
    Early in the development cycle, Ford of Canada came to CYBERPLEX with a requirement to develop a second initiative, the Ford Focus site, in parallel stream. This site actually launched before the redesigned www.ford.ca site and can be viewed at www.focuscanada.ca.
    "Increasingly, we are differentiating ourselves in the marketplace by getting quality, large-scale projects launched on-time and on-budget," Steve Taylor, VP of Client Services for CYBERPLEX. "Our industry analysis shows that a large percentage of sites intended to make the Christmas season are going up late and over budget. We simply don't let this happen."
    Ford of Canada has ambitious plans for their use of the Web in the coming year, as this medium becomes increasingly integrated into the purchase cycle. J.D. Power and Associates recently reported that 60% of customers under 50 years of age use the Internet to shop for cars and trucks today. In 2000, J.D. Power predicts that percentage to rise to 80%.

    About CYBERPLEX

    CYBERPLEX is a leading North American Internet Professional Services Company dedicated to delivering sustainable business results through Internet Technologies through effective application of Strategy, Technology and Consumer Understanding. Headquartered in Toronto and Austin, CYBERPLEX has offices in San Francisco, Boston, Dallas, Charlotte, Halifax and Waterloo. CYBERPLEX is publicly traded on the Toronto Stock Exchange under the symbol (TSE:CX).