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Strat@comm Selected by AAA to Help Promote Top Car Awards

15 November 1999

Strat@comm Selected by AAA to Help Promote Top Car Awards

    WASHINGTON, Nov. 15 -- Strat@comm, a full-service, national
public relations firm based in Washington, D.C., was selected by AAA national
to help promote its annual "Top Car Awards." The AAA Top Car Awards will be
announced at a press conference on December 22 in Washington, D.C. in
conjunction with the Washington, D.C. auto show.
    Strat@comm will be producing and distributing a Video News Release and an
Audio News Release highlighting this year's winning models in thirteen
categories as a means to enhance media exposure for the awards program and
winners.
    "We are pleased to once again be helping our long-time client AAA as well
as many of the automakers we have worked with in the past," said Ron DeFore, a
Strat@comm principal.
    Strat@comm has provided media relations and video production services to
AAA and its foundation on a number of other efforts including its "Clearing
the Air" report, "License to Learn" program, and for the past six years, the
Ford/AAA Student Auto Skills Competition.
    Strat@comm has for many years been a leader in transportation public
affairs, providing a range of services to clients in the fields of
environment, energy, safety, and highway infrastructure. Inside PR recently
ranked Strat@comm as the fifth-largest transportation practice in the country.
Strat@comm principals and senior counselors have been working with the auto
industry on CAFE and emissions standards, safety belts, air bags, antilock
brakes, and trade issues going as far back as the 1970s.
    "We believe Strat@comm has the largest automotive public affairs practice
in the country," said Strat@comm principal Jeff Conley. "And the AAA Top Car
Awards will bring us another step further into the area of automotive product
promotions."
    In the field of transportation, Strat@comm has or is currently providing
services to:

    *     AAA
    *     AAA Foundation for Traffic Safety
    *     American Association of Port Authorities
    *     American Coalition for Traffic Safety
    *     Americans for Responsible Alcohol Access
    *     American Highway Users Alliance
    *     Automotive Retailing Today/NADA
    *     Baran Advanced Technologies
    *     Continental Teves
    *     Coalition for Vehicle Choice
    *     DaimlerChrysler
    *     Federal Highway Administration
    *     Federal Railroad Administration
    *     Ford Motor Company
    *     General Motors Corporation
    *     Greater New York Auto Dealers Association
    *     Metropolitan Washington Council of Governments
    *     National Association of Governors' Highway Safety Representatives
    *     National Association for Pupil Transportation
    *     National Association of State Directors of Pupil Transportation
          Services
    *     National Automated Highway System Consortium
    *     National Clean Boating Campaign
    *     National Highway Traffic Safety Administration
    *     Network of Employers for Traffic Safety
    *     Nissan North America
    *     Siemens Automotive Corporation
    *     Tenneco, Inc.
    *     The Aluminum Association
    *     The Road Information Program
    *     Washington Automotive Press Association
    *     Woodrow Wilson Bridge Project
    *     Yellow Corporation