The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Ford Appoints Lewis Booth President - Ford Asia Pacific Operations

12 November 1999

Ford Appoints Lewis Booth President - Ford Asia Pacific Operations
    DEARBORN, Mich., Nov. 12 -- Lewis Booth, Group Managing
Director of the South Africa Motor Corporation (SAMCOR), has been appointed
President, Asia Pacific and Africa Operations for Ford Motor Company
.  He will succeed Terry de Jonckheere, who was earlier named Ford
Motor Company Vice President and President-Ford South American Operations.
The appointment is effective January 1.
    Booth will have operational responsibility for South Africa, Australia,
New Zealand and India and for developing the Ford strategy for the
Asia- Pacific region.  He will be based in Dearborn, Michigan and will report
to Vaughn Koshkarian who will become Ford Motor Company Vice President - Asia-
Pacific Operations on January 1.
    "I am delighted with my new assignment and I am proud of what we have
accomplished for Ford in South Africa," Booth said.
    Booth's appointment is one of a number of new appointments that have been
announced recently as part of Ford Motor Company's strategy for the company to
become more consumer focused and to prepare itself for the exciting challenges
that await it as it enters the new millennium.
    Booth was appointed Group Managing Director of SAMCOR in July 1997.  Ford
Motor Company has 45% equity SAMCOR which assembles Ford and other
manufacturers' vehicles in the country.  Prior to this appointment, he was
Program Operations Manager, Vehicle Operations, Ford Motor Company, a position
he held since April 1996.  His responsibilities included managing four light
truck assembly plants and one metal stamping plant in the United States.
    Booth, 51, earned a bachelor of engineering degree in mechanical
engineering, with honors, in 1970 from Liverpool University in Britain and
subsequently qualified as a chartered management accountant.
    He joined Ford in 1978 as a financial analysis coordinator with Product
Development, Ford of Europe.  During the 1980's and early 1990's, Booth held a
series of management positions in Ford of Europe in Britain and in Germany in
Finance Staff, Truck Operations, Product Development and Manufacturing and
Sales.
    In 1992, he moved to the United States where he worked for Finance Staff
in Dearborn.  From 1993 to 1996, Booth held a variety of positions in Car
Product Development, Body & Assembly Operations and the Manufacturing Business
Office for Ford Automotive Operations before accepting the position of Group
Managing Director at SAMCOR in South Africa.