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Timken Introduces New Product Packaging

10 November 1999

Timken Introduces New Product Packaging THE TIMKEN COMPANY The Timken Company has introduced a new design for its aftermarket product packaging. The design provides a family look to accomodate a growing global product offering. (PRNewsFoto)[DM] CANTON, OH USA 11/10/1999     THE TIMKEN COMPANY LOGO The Timken Company, Worldwide Leader in Bearings and Steel. (PRNewsFoto)[KC] CANTON, OH USA 10/12/1999    

    CANTON, Ohio, Nov. 10 -- The Timken Company is
introducing a new design for its aftermarket product packaging to accommodate
a growing global product offering. All Timken(R) products will begin to be
packaged in the same style carton as previously used but with new graphics.
The transition will be completed by the end of 2000.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19991110/CLW005 )
             http://www.newscom.com/cgi-bin/prnh/19991012/TKRLOGO )
    "In recent years, the company has expanded its product offering with
additional lines of tapered roller bearings, other anti-friction bearings and
related components. The new design is part of a larger system to create a
family look to our product offering that emphasizes the Timken brand and is
more easily recognizable in the marketplace," said Robert L. Leibensperger,
executive vice president, chief operating officer and president - bearings.
"As The Timken Company enters its second century in business, this move also
gives us the opportunity to have our presentation in the marketplace better
reflect the innovative, highly engineered nature of our products."
    The new design builds on the familiar elements of the previous packaging
including the black and orange color combination and the prominent Timken
logo. It now also offers a more modern look that can accommodate sub-branding.
    "More consistency in the packaging of our many product lines reinforces
the quality standard that is behind every Timken-branded product. If a product
is marked Timken, our customers can be sure that it meets our rigorous quality
and performance standards no matter what the product or where in the world it
is manufactured," said Mr. Leibensperger.
    The Timken Company ( http://www.timken.com ) is a leading
international manufacturer of highly engineered bearings and alloy steels with
operations in 25 countries.  The company employs 21,000 people worldwide and
reported 1998 sales of more than U.S. $2.6 billion.