Greenslip Appoints Richard Kesterke to Lead Operations and Growth Strategy
9 November 1999
Greenslip Appoints Richard Kesterke to Lead Operations and Growth StrategySUNNYVALE, Calif., Nov. 9 -- Greenslip Inc. today announced Richard Kesterke has joined the company as its Director of Operations. Previously, Kesterke was manager of the Automotive Technical Services Department at California State Automobile Association (CSAA) based out of San Francisco. CSAA, the Northern California, Nevada and Utah affiliate of the American Automobile Association (AAA), is one of the largest auto clubs in the United States. During Kesterke's tenure at CSAA, five vehicle diagnostic clinics were added, the number of auto repair facilities in the Approved Auto Repair program doubled and vehicle pricing and purchasing programs were introduced. "The leadership and experience Richard brings to Greenslip are critical to this organization," said Ilan Serero, CEO of Greenslip. "His in-depth understanding of customer needs and market trends will contribute greatly to our overall growth strategy and future success." "I am very pleased to join Greenslip, where I can apply my experience in managing and building automotive service organizations to the new Internet e-commerce markets," said Kesterke. Prior to his tenure at CSAA, Kesterke worked as an automotive engineer at General Motors, where he was primarily involved in engine design/development and vehicle exhaust emissions reduction. He was responsible for compliance with California exhaust emission standards for Chevrolet products. Kesterke has an engineering degree from Kettering Institute, in Flint, Michigan, and a master's in business administration from the University of Michigan at Ann Arbor, Michigan. About Greenslip Greenslip, Inc. is an e-commerce infrastructure company offering a complete one-stop solution -- smog emissions checks, general automotive inspections and DMV registration services -- for Internet bid services, fleet services, car dealers and the general public. The company has seen revenue double each year since its founding in May 1996 by Ilan Serero and Tania Sole. For more information on Greenslip, please visit Grenslip's Web site http://www.greenslip.com or call 408-720-1500.