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PorscheZone.com Launches the First Porsche Portal

9 November 1999

PorscheZone.com Launches the First Porsche Portal
    MCLEAN, Va., Nov. 8 -- PorscheZone.com, a joint venture of
Jump Internet, LLC and Heishman Porsche, today announced its Porsche specific
vertical portal is live and available free to Porsche enthusiasts at
http://www.porschezone.com. The new destination site features a Porsche specific
search engine, free classifieds, calendars, forums, e-mail and soon the
largest inventory of Porsche merchandise and related parts and accessories on
the web.
    A simple intuitive interface and enhanced features enable Porsche
enthusiasts or the Porsche curious to search the web for Porsche specific
information, interact with members of the community by participating in
discussion forums or events listed in the Porsche related calendars.
    "Community is not just a brand extension of PorscheZone.com; community is
our business," said Charlie Romero, President and CEO. "We are solely focused
on building customer loyalty for Porsche and our partners by empowering each
PorscheZone user with knowledge in the easiest most fluid manner possible."
    "Who hasn't been frustrated when searching for something and having
thousands of results returned? PorscheZone has been engineered from the ground
up to alleviate non-relevant search results," continued Romero. "Take our
classifieds, for example. Unlike other auto classified services that require
the user to select from multiple pop-ups and check boxes, PorscheZone
classifieds offer a more familiar search box allowing the user to simply type
what they're looking for and retrieve relevant results."
    "The web is no longer about aggregating massive amounts of unrelated
content, it's now about creating relevancy, increasing productivity," said
Romero. PorscheZone.com aggregates Porsche related content from all over the
web in one central, easy to use portal.

    ABOUT JUMP INTERNET
    With the launch of PorscheZone.com, Jump Internet leaps to the forefront
in development of vertical portals. Jump leverages their technological
innovations in search, retrieval and analysis of massive amounts of data with
their expertise as a web applications developer to foster rapid growth and
leadership across its network, and the Internet.
    As part of their Internet synergy strategy, current operating companies in
development include BMWCentral.com a vertical portal for the BMW automobile
community and HarleyAmerica.com a vertical portal for the Harley-Davidson
motorcycle community.  User tracking and profiling is performed by Jump's
innovative clickstream, user profiling company OPTUX.com. Optux is currently
in beta testing.
    Jump Internet, LLC is located at 1825 Westmoreland St., McLean, VA 22101.
Telephone: 703-893-9852. Fax: 703-917-4221. Additional information is
available on the company's web site at http://www.jumpinternet.com.

    ABOUT HEISHMAN PORSCHE
    Heishman Porsche is a premier Porsche authorized dealer located in
Arlington, VA. Heishman Porsche has been a Porsche franchise for more than 40
years. Additional information is available on the company's web site at
http://www.heishman.com.

    ABOUT PORSCHEZONE.COM
    PorscheZone.com, a Joint Venture of Jump Internet and Heishman Porsche is
a next generation vertical portal for Porsche enthusiasts. To learn more about
PorscheZone.com or to experience the next generation of vertical portals,
visit http://www.porschezone.com.