Cobalt Launches Financial Package Featuring Kelley Blue Book Pricing
4 November 1999
Cobalt Launches Financial Package Featuring Kelley Blue Book Pricing; Value-Added Services Enhance Interactivity, Effectiveness of Dealer Web Sites
SEATTLE--Nov. 3, 1999--The Cobalt Group , a leading provider of Internet solutions for automotive retailing, today introduced Finance Solution 2-1-1, a new Internet services package that combines Kelley Blue Book used car pricing information with a car financing calculator.Finance Solution 2-1-1 will feature a version of PriceLink, a new Kelley Blue Book online service. PriceLink enables Cobalt's dealer customers to provide Kelley used car pricing directly to consumers rather than transferring them to the Kelley Web site. Dealers can choose to display Kelley trade-in values, retail values or both on their sites.
The Finance Solution 2-1-1 package also includes Cobalt's Payment Calculator, which enables Web site visitors to easily calculate monthly payments. By changing the values for vehicle price, interest rate, down payment or term of loan, the customer can identify their best payment options. For Cobalt Web sites with vehicle inventory, the calculator automatically imports the price of the vehicle being considered.
"Internet sites that attract and retain the most customers are the ones that provide the most information, choice and control," said David L. Potts, vice president of business development at The Cobalt Group. "PriceLink helps Cobalt build dealer Web sites that are one-stop, full-service destinations for online car shoppers, and the Kelley affiliation enhances the dealers' reputation and brand image."
Finance Solution 2-1-1 will be available Nov. 15.
About the Cobalt Group
The Cobalt Group(TM) , based in Seattle, is a leading provider of automotive e-commerce products and services. Through Web development and hosting, data management and online car shopping services, Cobalt drives value to automotive consumers, dealers and manufacturers nationwide.
With approximately 4,600 dealer clients, the Company has been endorsed by 11 automotive manufacturers and more than 50 of the 100 largest dealer groups in the United States. Cobalt operates DealerNet(R) (www.dealernet.com), one of the best-known automotive destination sites on the Web, and PartsVoice(R) (www.partsvoice.com), a leading OEM auto parts locating and data management service. For more information, please visit The Cobalt Group at www.cobaltgroup.com.