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Enders Appointed Vice President, Marketing, For Mercedes-Benz USA, Inc.

3 November 1999

Enders Appointed Vice President, Marketing, For Mercedes-Benz USA, Inc.

    MONTVALE, N.J., Nov. 3 -- Mercedes-Benz USA, Inc., today
announced the appointment of Ken Enders to vice president, marketing, at the
company's Montvale headquarters, effective immediately.  Enders replaces
Joachim (Joe) W. Eberhardt who has been promoted to president and CEO of
DaimlerChrysler UK.
    In his new position, Enders will join the company's executive management
team, reporting directly to MBUSA president and CEO Paul Halata.  Enders will
be responsible for all product marketing for passenger cars/light trucks,
service, parts and customer care; marketing communications; retail development
and engineering services for the U.S. operation.
    Enders, who has been with MBUSA for 14 years, was most recently general
manager, marketing/product management, passenger cars and light trucks.  He
joined MBUSA in 1985 and held numerous regional and corporate positions before
becoming product manager for the C-Class in October 1992.
    In May 1994, Enders was promoted to general manager, marketing/product
management and  service/parts/accessories/customer care.  In that position he
spearheaded MBUSA's industry-leading customer care and satisfaction
initiatives and oversaw the development of the company's aggressive parts
pricing realignment and service marketing strategy.
    In September 1996 he was named general manager, marketing/product
management, passenger cars and light trucks, and his responsibilities were
expanded to include the full spectrum of product marketing activities,
including market research, strategic positioning, new product development and
launch activities, product and volume planning, and pricing.
   Enders is a graduate of the State University of New York, Oswego and
received his master's degree in Industrial Technology Education from Indiana
State.  He lives in Warwick, N.Y. with his wife, Linda and his son, Kory.