Toyota Reports Best-Ever October And 7th Consecutive Sales Record
3 November 1999
Toyota Reports Best-Ever October And Seventh Consecutive Monthly Sales Record
TORRANCE, Calif., Nov. 2 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported best-ever October sales of 131,439 vehicles, an increase
of 12.6 percent over last October, marking Toyota's seventh-consecutive month
of record-setting sales. Calendar-year-to-date (CYTD) sales total 1,232,991,
an increase of 114,590 units, or 10.7 percent, compared to the same period
last year.
"Industry sales were supposed to spring-forward ... then fall-back, but it
just hasn't happened," said Jim Press, TMS executive vice-president. "A
fourth-quarter kick-off like this bodes well for a record-breaking year."
Both TMS sales divisions broke October sales marks previously set last
year. The Toyota Division recorded best-ever sales of 115,429 units, up 12.2
percent over last October. The Lexus Division posted best-ever October sales
of 16,010, up 15.2 percent over the previous mark.
The Toyota Division posted best-ever October passenger car sales of
70,650, an increase of 11.9 percent, thanks to the strong debut of three all-
new models. Boosted by the launch of its all-new second-generation model,
Avalon recorded its all-time best-ever month with sales of 8,226, an increase
of 18.3 percent over last October. The launch of the all-new seventh
generation Celica led to sales of 4,198 units, an increase of 2,591.0 percent.
The all-new ECHO entry-level sedan also posted strong first-month sales with
2,766 units sold.
Toyota Division light trucks recorded best-ever October sales with 44,779
units, an increase of 12.8 percent. The all-new Tundra full-size pickup,
which debuted in June, continued to post strong sales with 6,593 units sold,
bringing its five month total to 29,303. The Sienna minivan posted a best-
ever October with sales of 9,330, up 30.4 percent over the same period last
year.
The Lexus Division's record-setting October was led by the RX 300 SUV
which recorded best-ever October sales of 6,607 units sold, an increase of
51.1 percent over the same period last year. The GS 300 performance sedan
posted strong October sales of 2,335, up 41.5 percent.
Sales of North American-built vehicles accounted for 62.7 percent of total
October sales. There were 26 selling days compared to 27 last October.
TOYOTA/LEXUS SALES
OCTOBER, 1999
----- CURRENT MONTH -- --- CALENDAR YEAR TO DATE --
DSR % DSR %
1999 1998 CHG 1999 1998 CHG
TOTAL VEHICLE
SALES 131,439 121,216 12.6 1,232,991 1,118,401 10.7
Memo: Total
Toyota Div. 115,429 106,788 12.2 1,079,313 991,699 9.3
Memo: Total
Lexus Div. 16,010 14,428 15.2 153,678 126,702 21.8
TOYOTA DIV.
IMPORT CAR 16,540 8,548 100.9 118,598 116,469 2.2
LEXUS IMPORT CAR 8,064 8,555 -2.1 82,354 86,271 -4.2
TOYOTA DIV
NA BUILT CARS 54,110 57,033 -1.5 543,490 508,316 7.3
TOTAL TOYOTA
CARS 78,714 74,136 10.3 744,442 711,056 5.1
SPORT UTILITY
VEHICLES 24,442 25,489 -0.4 241,469 204,406 18.6
Memo: Lexus
Sport Utility 7,946 5,873 40.5 71,324 40,431 77.1
SMALL VANS 9,330 7,434 30.3 82,441 66,535 24.4
PICKUPS 18,953 14,157 39.0 164,639 136,404 21.2
* NORTH AMERICAN BUILT VEHICLES
COROLLA 19,370 20,396 -1.4 213,388 211,346 1.4
CAMRY 26,514 29,415 -6.4 278,561 230,099 21.5
AVALON 8,226 7,222 18.3 51,541 66,871 -22.6
SIENNA 9,330 7,428 30.4 82,441 66,441 24.6
PICKUP 18,950 13,622 44.5 164,419 128,863 28.1
TOTAL 82,390 78,083 9.6 790,350 703,620 12.8
N.A. VEHICLES
% OF TOTAL 62.7% 64.4% 64.1% 62.9%
SELLING DAYS 26 27 256 257
DSR = DAILY SELLING RATE