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Jaguar Cars Posts Best October Ever

3 November 1999

Jaguar Cars Posts Best October Ever
    MAHWAH, N.J., Nov. 2 -- Jaguar Cars today announced that it
achieved a new sales record in the United States for the month of October by
selling 3,333 cars.  The previous best October for the company was in 1985
when 2,619 vehicles were sold.
    In addition, Jaguar surpassed its single-year sales record in the U.S.
during the month of October by selling 26,490 cars during the first 10 months,
breaking the long-standing record of 24,464 vehicles sold in 1986.  "This
month's sales is a milestone for the company," said Michael H. Dale, president
of Jaguar North America.  "We set a record for the month and broke our single-
year sales record with two months left to go.  Now every day through the end
of the year, we will establish a new sales record for Jaguar in the U.S."
    For the month, sales are up nearly 70 percent compared with October 1998.
For the year, sales have improved almost 47 percent compared with the first
10 months of 1998.  Jaguar's 2000 model year product lineup is now available
in showrooms in the U.S. and Canada including: the S-TYPE, XJ8, XJ8 L (not
available in Canada), XJR, Vanden Plas, Vanden Plas S/C sedans, and the XK8
and XKR coupes and convertibles.

    Current Month U.S. New Vehicle retail Sales:

                                          XJ Sedans
                         XJ8       XJ8L     VDP VDP(S/C)       XJR    Large
                                                                     Sedans
    OCT. 99              369        143     422        8       125   1,067
    OCT. 98              685        260     431        0       219   1,595
    % Change                                                        -33.1%
    Daily Selling
     Rate % Change                                                  -30.5%


                                              S-TYPE
                                        V6              V8          Medium
                                                                    Sedans
    OCT. 99                            937             771           1,708
    OCT. 98                              0               0               0
    %Change                                                            N/A
    Daily Selling
     Rate % Change                                                     N/A

                                       XK8
                             Coupe          Conv
    OCT. 99                     29           422
    OCT. 98                     43           331


                                       XKR
                             Coupe          Conv       Sports        Total
    OCT. 99                     20            87          558        3,805
    OCT. 98                      0             0          374        1,867
    % Change                                            49.2%        69.3%
    Daily Selling Rate % Change                         54.9%        75.8%


    YTD U.S. New Vehicle Retail Sales:

                                          XJ Sedans
                         XJ8       XJ8L     VDP VDP(S/C)       XJR    Large
                                                                     Sedans
    99 YTD             4,676      1,459   3,475      120     1,289  11,019
    98 YTD             5,679      2,463   3,864        0     1,285  13,291
    % Change                                                        -17.1%
    Daily Selling
     Rate % Change                                                  -16.8%


                                              S-TYPE
                                        V6              V8   Medium Sedans

    99 YTD                           5,633           5,074          10,707
    98 YTD                               0               0               0
    %Change                                                            N/A
    Daily Selling                                                      N/A
     Rate % Change

                                      XK8
                             Coupe          Conv
    99 YTD                     341         4,300
    98 YTD                     534         4,202

                                      XKR
                             Coupe          Conv       Sports        Total
    99 YTD                      23           100        4,764       26,490
    98 YTD                       0             0        7,736       18,027
    % Change                                             0.6%        46.9%
    Daily Selling Rate % Change                          1.0%        47.5%


    Current Month CANADIAN  New Vehicle Retail Sales:

                                          XJ Sedans
                         XJ8        VDP     VDP      XJR     Large
                                          (S/C)             Sedans
    OCT. 99               12         30       0       12        54
    OCT. 98               34         43       0       20        97
    % Change                                                -43.3%
    Daily Selling
     Rate % Change                                          -43.3%


                                              S-TYPE
                                        V6              V8   Medium Sedans

    OCT. 99                             42              43              85
    OCT. 98                              0               0               0
    %Change                                                            N/A
    Daily Selling
     Rate % Change                                                     N/A

                                       XK8
                             Coupe          Conv
    OCT. 99                      0            16
    OCT. 98                      5            11


                                       XKR
                             Coupe          Conv       Sports        Total
    OCT. 99                      1            22           39          178
    OCT. 98                      0             0           16          113
    % Change                                           143.8%        57.5%
    Daily Selling Rate % Change                        143.8%        57.5%


    YTD CANADIAN New Vehicle Retail Sales:

                                          XJ Sedans
                         XJ8        VDP     VDP      XJR     Large
                                          (S/C)             Sedans
    99 YTD               185        229       9      111       534
    98 YTD               320        378       0      128       826
    % Change                                                -35.4%
    Daily Selling
     Rate % Change                                          -35.4%


                                              S-TYPE
                                        V6              V8   Medium Sedans

    99 YTD                             304             307             611
    98 YTD                               0               0               0
    %Change                                                            N/A
    Daily Selling                                                      N/A
     Rate % Change

                                     XK8
                             Coupe          Conv
    99 YTD                      27           176
    98 YTD                      56           183

                                     XKR
                             Coupe          Conv       Sports        Total
    99 YTD                       1            22          226        1,371
    98 YTD                       0             0          239        1,065
    % Change                                            -5.4%        28.7%
    Daily Selling Rate % Change                         -5.4%        28.7%


   Notes:      VDP = Vanden Plas