Mitsubishi Motors' Reports Best-Ever October Sales Results
3 November 1999
Mitsubishi Motors' Reports Best-Ever October Sales ResultsCompany's Year-To-Date Sales Total Surpasses All of 1998, Led by Large Increases for Eclipse, Galant and Montero Sport CYPRESS, Calif., Nov. 2 -- October 1999 sales for Mitsubishi Motors Sales of America, Inc. (MMSA) totaled 24,489 units, putting the company's year-to-date sales total at 205,869. The monthly sales total, an increase of 36.6% over the prior year, makes this the best ever October for Mitsubishi Motors in the U.S. Figures to note: -- 1999 Year-to-date sales of 205,869 for MMSA are up 25.3% over the prior year -- A strong launch for the all-new 2000 model led Eclipse sport coupe sales to 5,464, an increase of 76% and its best sales month ever -- Galant mid-size sedan sales for October also recorded its second best ever numbers, totaling a 64.5% increase to 7,702 units -- MMSA reported a 34.4% increase in sales for Montero Sport mid-size SUV, totaling 4,985 units and the second best ever sales month -- On October 19, MMSA exceeded its total 1998 sales of 191,515 "The increased awareness and value of the Mitsubishi Motors brand is obvious as our sales increases are substantially exceeding overall industry growth," said Pierre Gagnon, executive vice president and chief operating officer for MMSA. "Exceeding our 1998 sales in only ten months in 1999 plus having our best October ever indicate how aggressively we are meeting the needs of the American consumer." Mitsubishi Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Sales Results, October 1999: Mitsubishi Motor Sales of America, Inc. Oct. '99 Oct. '98 % Change Month/YTD Month/YTD Month/YTD Passenger Car Sales* 18,923/161,486 13,725/129,623 37.9%/24.6% Sport Utility Vehicles** 5,566/44,383 4,204/34,728 32.4%/27.8% Total Vehicle Sales 24,489/205,869 17,929/164,351 36.6%/25.3% US Assembled Cars: 13,386/110,191 8,639/89,062 54.9%/23.7% Imported Assembled Cars: 5,537/51,295 5,086/40,560 8.9%/26.5% Imported Truck/SUVs: 5,566/44,383 4,204/34,728 32.4%/27.8% US Assembled Vehicles (1): 13,386/110,191 8,639/89,062 54.9%/23.7% Imported Vehicles (2): 11,103/95,678 9,290/75,288 19.5%/27.1% * Above totals include sales of U.S.-assembled Mitsubishi Motors vehicles ** Includes Montero Sport and Montero (1) Galant, Eclipse and Eclipse Spyder (2) Mirage, Diamante, 3000GT, Montero Sport and Montero