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Audi Announces Best October in History With 46.4 Percent Increase

3 November 1999

Audi Announces Best October in History With 46.4 Percent Increase - Surpasses Last Year's Full Year Results With Third Consecutive Record Sales Month

    AUBURN HILLS, Mich., Nov. 2 -- Audi of America, Inc.
announced its October sales results in the U.S. with 6,763 automobiles sold, a
46.4 percent increase over the same month last year when sales were 4,619.
These results mark Audi's best October ever and best year-to-date since 1985
with a 44.9 percent increase over the same period last year (1999 year-to-date
sales are 53,509 versus 36,924 last year).  With these results, October is
also Audi's third consecutive record sales month.
    Of particular note is that early in October, Audi's 1999 sales volume
surpassed the full year sales results of 47,517 for 1998.
    With October as the first full month that the entire range of 2000 model
year Audis was in showrooms, Audi experienced growth in its A4, A6, and A8
model ranges.  The largest increases came in the A4 and A8 models with 55.6
percent and 46.8 percent respectively.  The Audi TT continued to sell at a
brisk rate with 552 sold in the month of October for a total of 3,946 year to
date.
    Audi has displayed this kind of year-over-previous-year sales increase for
over four years, or 57 of the last 59 months.