Cooper Tire Puts the Dealer in Control
2 November 1999
Cooper Tire Puts the Dealer in Control
FINDLAY, Ohio--Nov. 2, 1999--Cooper Tire & Rubber Company today unveiled its new multi-brand strategy at the SEMA show in Las Vegas, Nevada.This multiple brand strategy demonstrates Cooper Tire's commitment to the dealer's independence by offering a comprehensive and competitive tier offering with a minimum of requirements.
"After analyzing the various multiple brand programs in the industry today, we found our 'no strings' approach will fit a need in the replacement tire market," said Mark F. Armstrong, vice president of sales. "Our stable of seven proprietary brand lines in conjunction with our Pirelli alliance assures that our customers will have a competitive brand at most every tier level. We give our dealer competitive freedom by providing top quality brand lines with the freedom to market, without strings, restrictions or quotas.
"At Cooper, we believe we must earn our customers' business, every day. If we do our job, our customers will reward us with our fair share of their business," said Armstrong. Cooper's ability to satisfy dealers consistently ranks them among the industry's best. A recent dealer survey by an industry publication again ranked Cooper at the top in overall dealer satisfaction. Cooper's committed team provides world-class customer service at every level. From order entry to order delivery, dealers' needs are met efficiently and professionally.
Although Cooper is generally known as a leader in customer service and its outstanding relationship with dealers, its success in new product development ranks high as well. Recently the company released information about CP6, a speed-to-market initiative whereby a new tire can be taken from concept to production in six months. Using a new technical center linked with Cooper's own mold manufacturing facility in Findlay, Ohio, tires can be produced and then tested at the new vehicle test center near San Antonio, Texas with amazing speed.
"We are extremely proud of the quality of our products and the continuing excellence in service to customers at every level. Cooper's strengths combined with our new alliance with Pirelli, allows us to have the 'best of the best' to offer dealers in the North American replacement tire market," concludes Armstrong.
Company Description
Cooper Tire & Rubber company is headquartered in Findlay, Ohio and specializes in the manufacture and marketing of rubber and plastic products for consumers. Products for the Cooper Tire group include automobile, truck and motorcycle tires, inner tubes, tread rubber and equipment for the replacement market. In the automotive group, Cooper-Standard is an original equipment supplier of sealing, trim, vibration control and hose systems for the automotive industry in North America, Europe and South America. Other products for this group include rubber and plastic sealing components for the refrigeration industry in North America. Cooper has more than 20,000 employees and 50 manufacturing facilities in nine countries. For more information, visit the company's web site at: www.coopertire.com.
Forward-looking statements
This report contains forward-looking statements regarding expectations for future financial performance which involve uncertainty and risk. It is possible the company's future financial performance may differ from expectations due to a variety of factors including, but not limited to: changes in economic and business conditions in the world, increased competitive activity, achieving sales levels to fulfill revenue expectations, consolidation among its competitors and customers, technology advancements, unexpected costs and charges, fluctuations in raw material and energy prices, changes in interest and foreign exchange rates, regulatory and other approvals, the cyclical nature of the automotive industry, risks associated with integrating the operations of The Standard Products Company and the failure to achieve synergies or savings anticipated in the merger, and other unanticipated events and conditions.
It is not possible to foresee or identify all such factors. Any forward-looking statements in this report are based on certain assumptions and analysis made by the company in light of its experience and perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate in the circumstances. Prospective investors are cautioned that any such statements are not a guarantee of future performance and actual results or developments may differ materially from those projected. The company makes no commitment to update any forward-looking statement included herein, or to disclose any facts, events or circumstances that may affect the accuracy of any forward-looking statement.