Honda Makes Hot Cars Sizzle at Annual SEMA Show

1 November 1999
Honda Makes Hot Cars Sizzle at Annual SEMA Show
       American Honda Displays Tricked-Out Honda and Acura Vehicles and
                   CART Driver Paul Tracy Signs Autographs

    TORRANCE, Calif., Nov. 1 -- The first-ever American Honda
exhibit at the annual Specialty Equipment Market Association (SEMA) Show in
Las Vegas will feature a parts and accessories display and tricked-out Acura
and Honda products.
    In addition, to celebrate Honda's 1999 Manufacturer's Title in the CART
FedEx Championship Series, Honda will display the Champ car driven by 1999 PPG
Cup Championship Contender and Rookie of the Year Juan Montoya.  Honda-powered
CART driver Paul Tracy will also be at SEMA for an autograph session on
Tuesday from 1 to 2 p.m.
    The trio of tricked-out Honda rides is led off by the hot, new Honda S2000
roadster that features an underbody spoiler kit, aero screen, titanium shift
knob and interior upgrades.  These vehicles are equipped with genuine Honda
and Acura parts and accessories as well as quality aftermarket components.
    A modified Acura 3.2TL carries custom wheels, performance tires, front and
rear under body spoilers and an enhanced exhaust system.  Adding to the TL's
already sporty appearance is a lowered suspension package, which includes
performance springs, stabilizer bars, shocks and struts.  The interior
features the DVD-based Acura Navigation System and two additional rear seat
LCD video screens linked to a video disc DVD system and a Sony PlayStation.
    One of the favorite vehicles of current generation "hot-rodders," the
Civic Si has been modified by four magazines -- Super Street, Sport Compact
Car, Popular Mechanics and Car and Driver -- as part of the Civic Si
Challenge, a competition to see which publication could best modify the Si
into the ultimate conversion vehicle.  All four will be on display at the SEMA
show, and the winning Si modified by Super Street will be on display in the
Honda booth.
    "Honda and Acura products are the choice of today's trend-setting buyers
who crave fun, performance and reliability," said Robert Weil, vice president
of American Honda's Parts Division.  "Our SEMA display clearly demonstrates
American Honda's commitment to this new generation of automotive enthusiasts."
    The SEMA Show, which serves the performance and restyling industries, is
the world's largest automotive aftermarket trade show of its kind.  It will be
held November 2-5 at the Las Vegas Convention Center and is expected to draw
80,000 attendees.