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Acura Division Launches New Automotive Brand Site

1 November 1999

Acura Division Launches New Automotive Brand Site

     Redesigned site offers customizable content and indepth engineering
                                 information

    LOS ANGELES, Nov. 1 -- An all-new Acura.com site from Acura,
a division of American Honda Motor Company, will support consumers throughout
the automotive research and buying process.  It is currently estimated that
more than half of all Acura buyers rely upon online information sources
throughout the purchase process and during their years of ownership.
   Site visitors will find enhanced interactivity, including a new "Site
Assistant" feature, which enables users to save selected pages.  When visitors
return to Acura.com, they can quickly access the content that was most
interesting and informative to them.  Users who register can also save Acura
models customized in the "Build Your Own" section for future reference.
Competitive comparison information can also be retained by the Site Assistant.
    The personalized user information provides a further convenience to those
who visit an Acura dealership.  Customers can retrieve their personalized
information online in the dealership, or can give permission for dealership
experts to access their preferences in preparation for a visit with a sales
consultant.  This sophisticated feature will later provide part of the
functionality for Acura Division's developing e-commerce efforts.
    Created, engineered and hosted by Genex, Acura's interactive agency of
record, the redesigned site offers extended functionality and demonstrates the
highly advanced engineering components of the performance luxury automotive
brand.  QuickTime videos show the range of engineering technology found only
in Acura automobiles. Indepth information helps explain the features and
benefits of each model.
    The Acura Division (http://www.acura.com) is headquartered in Torrance,
California.  Acura automobiles are known for their unique combination of
luxury and performance.  From the flagship RL sedan and the TL performance
luxury sedan, to the sporty Integra and classic CL, to the exotic NSX
sportscar, Acura offers a full line of unforgettable automobiles.
    Genex, (http://www.genex.com), of Los Angeles, is a strategic interactive
development firm that specializes in creating innovative digital business
solutions.  Genex develops Web sites, networked kiosks, intranets, CD-ROMs and
online business management tools.  Current clients include American
Honda/Acura, Herman Miller, IZ.com, Nestle USA, The Patent and License
Exchange, Security First Network Bank, State Street Corporation, Sterling
Commerce, Sterling Software and The Warner Bros. Network.