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Land Rover North America, Inc. Releases Clothing/Accessory Catalog

1 November 1999

High Fashion Land Rover-Style: Land Rover North America, Inc. Releases Clothing/Accessory Catalog in Time for the Holiday Shopping Season

          Fall 1999/Winter 2000 Land Rover Gear Catalog Offers Over
                           200 Luxury Apparel Items

    LANHAM, Md., Oct. 29 -- With a pre-emptive nod to the holiday
shopping season, Land Rover North America, Inc. today officially releases its
Fall 1999/Winter 2000 Land Rover Gear catalog.  This eighth-edition catalog
features such fashion items as classic British sportcoats, knit polo sweaters
and Herringbone twill sports shirts.  There are four distinct lines of Land
Rover luggage and a selection of business and travel accessories. Sweatshirts,
baseball caps and coffee mugs, all marked with the respected Land Rover oval,
are also among the selections.  The 29-page catalog offers shoppers over 200
distinct items -- each capturing Land Rover's sophisticated spirit of
adventure, elegance and style -- in perfect time for the holiday gift-giving
season.
     Gear turns the Land Rover name into a personal fashion statement.  "The
Land Rover brand is steeped in a history of adventure and exudes a certain,
unmistakable British style," says Terry Drake, merchandise manager for Land
Rover North America, Inc.  "Land Rover's well-known green oval connotes the
pure luxury of our vehicles, and we also bring that sense of luxury to our
apparel line.  Gear has been very successful for Land Rover-it is more than
just our name on a few shirts and hats.  It is a cohesive collection of
clothing and accessories that appeals to a large group of consumers, not just
Land Rover owners."
     Launched in 1995, the Land Rover Gear business has grown at a rate of 10
percent per year to become an important component of the Land Rover marketing
effort.  Gear is available at all Land Rover retail outlets -- which now
number 119 in the United States -- and through the official website at
http://www.landrovergear.com.  Land Rover Gear stores are also in operation at Land
Rover's two driving schools, located at the Equinox Resort in Manchester,
Vermont and at The Greenbrier, in White Sulphur Springs, West Virginia.
     Land Rover North America, Inc., established in 1986, imports Range Rover
and Discovery Series II vehicles manufactured in Solihull, England, for sale
in the U.S. and is a wholly owned subsidiary of The BMW Group, Munich,
Germany.