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Executive Vice President of Jaguar North America Appointed to Replace Dale

25 October 1999

Executive Vice President of Jaguar North America Appointed to Replace Dale

    MAHWAH, N.J., Oct. 25 -- Jaguar Cars Limited announces the
appointment of Mike O'Driscoll to the position of executive vice president --
Jaguar North America effective Dec. 1, 1999.  O'Driscoll will report to Jaguar
North America President Michael H. Dale who he will succeed following Dale's
retirement May 1, 2000.
    "North America is Jaguar's biggest and most important single market," said
Jonathan Browning, managing director of Jaguar Cars Ltd.  "Mike O'Driscoll's
experience both at Ford Motor Company and at Jaguar will help ensure that
Jaguar continues to expand its sales and remains a leader in the luxury
segment in this key marketplace."
    O'Driscoll will rejoin Jaguar after four years, during which he held
positions at both Lincoln-Mercury Division and Ford Division.  Currently, he
is the Washington (D.C.) regional manager for Lincoln-Mercury.  At Ford
Division, he held the position of Strategy & Cross-Vehicle Planning manager.
    O'Driscoll was born in Coventry, England, and has an MBA from the
University of Warwick.  He joined Jaguar Rover Triumph in 1975 as a business
student and held various positions in Finance, Product Development and
Marketing, prior to his appointment as Marketing and Product Planning manager
for Jaguar Cars North America in 1987.  His last assignment with Jaguar was
General Sales manager for the United States, which he held from 1992-95.
    "I am absolutely delighted that Mike O'Driscoll is returning to Jaguar
North America as my successor.  He will protect the Jaguar marque and carry
the company into the future," said Dale.  "He grew up within the Jaguar
organization therefore has great respect for the marque's tradition and
heritage.  He also possesses the keen business skills to ensure that Jaguar
grows as a strong and profitable marque.  I look forward to working with him
over the next few months and leaving the company in his capable hands."
    Dale will turn 65 years of age at the end of April and will retire from
Jaguar with 42 years of service to the company.