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AIM Provides Solution to Privacy Rights Auto Data Limits

21 October 1999

AIM Provides Solution to Privacy Rights Auto Data Limits

    ST. LOUIS, Oct. 21 - Advantage Integrated Marketing (AIM)
recently debuted its Dealership Marketing System (DMS), providing automotive
dealers a solution to privacy rights legislation that will seriously limit the
availability of automotive data.  Congress recently passed a bill banning
states from providing third parties with driver and motor vehicle information
for marketing purposes without an individual's express content.  Such
information has traditionally been crucial to dealership marketing efforts.
    "Having followed privacy rights trends closely, AIM knew this legislation
was inevitable.  We specifically developed DMS in response," explained AIM
President Scott Scully.  "DMS eliminates the need for outside marketing forces
by allowing dealers full control of their own databases."
    With DMS, dealers can gather and house all of their past customer, sales,
service and prospect information in one central location, accessible 24 hours
a day via the Internet.  DMS interfaces with the dealer's in-house computer
system to ensure the integrity of the data, continuously updating both past
customer and prospect information.  Dealers can then query their DMS database
at any time, and instantaneously design a marketing strategy.  "A dealer can
pull up any portion of its list and, literally, with the click of a button,
print a call list, request telemarketing, mail or email for that particular
list segment," Scully said.  "This technology has never been available to
dealers before, and it puts them squarely in the drivers seat for their
marketing decisions."
    DMS is just one phase of AIM's Customer Management System.  CMS includes
real-time follow-up, on line survey results, and a Customer Care PAK that
turns CMS into a revenue generator, rather than an expense, for dealers.
Over the last six years, Advantage Integrated Marketing has provided database
and Internet marketing services for thousands of dealership clients nationwide
as well as manufacturers such as Toyota, Mazda, Chrysler Plymouth, Dodge, Ford
and Nissan.  AIM recently launched carHQ.com and dealerHQ.com, redefining
dealership and consumer access to automotive information on the Internet.  AIM
is responsible for more than 95% of the revenue for its parent company,
Anthony, Allan & Quinn, ranked #156 on Inc. Magazine's list of the
fastest-growing privately held companies in 1998, the second-highest ranking
for a Missouri company.