GNB Extends Product Warranty for Champion Performance Series
20 October 1999
GNB Technologies Extends Product Warranty for Champion Performance Series International Product Range
ATLANTA--Oct. 19, 1999--Building on the unqualified success of the Champion(R) Performance Series(TM) (CPS) battery line, Atlanta-based lead-acid battery manufacturer and recycler GNB Technologies will offer an improved warranty for selected CPS products. Effective November 1, 1999, GNB will extend the pro rata warranty from 60 to 72 months on the CPS International Series automotive batteries. The International Series, available at key service stations, dealers and distributors, is designed for import vehicles. The new warranty is part of the CPS expanded consumer service program - the most comprehensive in the industry.
"The secret behind the success of the Champion Performance Series battery line has been the comprehensive, consumer service package," said T.J. Coombs, vice president, general manager of Field Sales and Operations, GNB Technologies. "Service stations and other traditional aftermarket sales outlets now offer the consumer not only premium CPS automotive batteries, but also the highest level of warranty service available."
The Champion Performance Series is a competitively-priced, full battery line of direct-fit group sizes and universal fit designs. The products feature GNB's patented AG-9 Alloy(TM), an advanced technology that combats high heat underhood conditions and extends the life of the battery up to three times longer than the competition. The CPS comprehensive support program includes a unique 24-month Roadside Assistance/Jump-Starting program which adds peace of mind protection for consumers that keeps them coming back for service and sales.
Since the introduction of the CPS battery line in January of 1998, product sales have exceeded projections by 28% with approximately 50% to new customers and 50% to customers converting from other battery brands.
Responses from GNB's consumer hotline and website indicate that consumers are hungry for better and more comprehensive warranty packages. "The extended warranty, 40% longer than competitive warranties for import car batteries, demonstrates GNB's commitment to meeting the needs of today's consumer," said Mr. Coombs.
Customers and consumers may call 1-800 CHAMP50 or visit the GNB website at www.gnb.com for more information about the CPS battery line, specific locations and retail price.
NOTE TO EDITORS: GNB Technologies is an integrated provider of power technology products. It manufactures and recycles lead-acid batteries for the automotive, recreational boating, farm, heavy duty truck, electric utility, industrial electric vehicle, photovoltaic, lift truck, railroad, telecommunications and uninterruptible power supply markets in more than 50 countries. GNB Technologies is wholly owned by Pacific Dunlop Limited of Melbourne, Australia , which is traded as an ADR. GNB can be found on the Internet at www.gnb.com.
(R)Champion is a registered trademark of Federal-Mogul Corporation. Distributed by GNB Technologies.
(TM)Performance Series and AG-9 Alloy are trademarks of GNB Technologies Inc.