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SelectCare Joins Metro Detroit Ford Dealers in Breast Cancer Campaign

18 October 1999

SelectCare Joins Metro Detroit Ford Dealers, Oakwood and St. John In Breast Cancer Awareness Campaign

    DETROIT and TROY, Mich., Oct. 18 -- SelectCare, Inc. of Troy,
Metro Detroit Ford Dealers, St. John Health System and Oakwood Healthcare
System have teamed up with Lifetime Television to raise awareness about breast
cancer.  The organizations are sponsoring PSAs on AdNex Detroit and
distributing breast cancer information at the 31 local Metro Detroit Ford
Dealers.
    "Get the Facts-Seize the Power" is the Lifetime Television campaign which
encourages women to know their body, their risks of breast cancer and the
benefits of early detection.  The campaign encourages women to take charge of
their health, because when found early, breast cancer can be successfully
treated.  The main risk factors of breast cancer include family history, never
giving birth or giving birth after age 30 and long menstrual history
(menstrual periods starting early and ending late in life).  The Lifetime
schedule will run through October and will reach approximately 70% of women
age 35 and over.
    SelectCare's HEDIS results show 75.9% of women age 52 to 69 years received
at least one mammogram during 1997-1998, which is 4.7% more than the 1997
Quality Compass National Average.
    Lifetime's web site, http://www.lifetimetv.com , will provide extensive
information about breast cancer and links to other sites with more information
about the disease.  Also visit SelectCare's website at http://www.selectcare.com for
other health-related information.
    SelectCare, Inc. is one of the largest managed care companies serving
southeastern Michigan.  With offices in Detroit and Troy, SelectCare has
approximately 400,000 members covered by three products - HMO, POS and PPO.
Owned by William Beaumont Hospital, Oakwood Health Care System, Providence
Hospital and St. John Health System, SelectCare has over 35 affiliated
hospitals in addition to a network of more than 5,000 of Michigan's premier
physicians.