CRAGAR Industries Enters into Licensing Arrangement With Carlisle
19 October 1999
CRAGAR Industries, Inc. Enters into Licensing Arrangement With Carlisle Tire & Wheel CompanyPHOENIX, Oct. 18 -- CRAGAR Industries, Inc. reported that it has signed a definitive agreement with Carlisle Tire & Wheel Company ("Carlisle"), a wholly-owned subsidiary of Carlisle Companies Incorporated, whereby Carlisle will acquire CRAGAR's specialty steel-based wheel assets and enter into an exclusive licensing arrangement. Under the terms of the Asset Purchase and Licensing Agreements, Carlisle will be granted an exclusive license to manufacture, market, distribute and sell CRAGAR's well-known line of steel-based automobile and light truck wheels. In addition, Carlisle has the right to extend CRAGAR's line into other vehicle wheels such as those for golf carts, ATV's and other motorized vehicles. The terms of the transaction were not disclosed. Michael L. Hartzmark, CRAGAR's President and CEO stated, "Our new partner, Carlisle Tire & Wheel Company, is a leading manufacturer and distributor of quality commercial, recreational and utility tires and wheels. This arrangement with one of the premier wheel manufacturers in the world will benefit our shareholders and customers since CRAGAR steel-based wheels will now be produced by a company with substantially greater capabilities in new product development, manufacturing, distribution and selling." Dr. Hartzmark also emphasized, "Our most valuable asset is our brand name, which will be enhanced by this transaction. This partnership will let a vertically integrated manufacturer of high quality steel-based wheels take a significant portion of our wheel line to the market, while we focus our time, effort and resources on extending the CRAGAR brand name through licensing arrangements into other domestic performance automotive niches." Barry Littrell, Executive Vice President of Carlisle, stated, "CRAGAR's strong brand equity and reputation for quality products and Carlisle's leading position in the market for automotive aftermarket wheels is a winning combination. This acquisition will significantly broaden Carlisle's capabilities and allow us to better serve our customers with the industry's widest range of specialty wheels. We are very pleased to have CRAGAR join us as we continue to grow our business." CRAGAR Industries, Inc. is an international designer, producer, and seller of custom wheels and wheel accessories for cars, trucks, vans, sport utility vehicles, racing vehicles, and motorcycles. This release includes statements, which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. Please refer to the Risk Factors in the Company's filings with the Securities and Exchange Commission, which identify certain important factors that could cause the actual results to differ materially from those contained in our forward-looking statements. These factors include, but are not limited to, the bankruptcy of the Company's primary customer, dependence on external financing, product availability, market conditions, as well as general economic conditions.