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General Motors Ongoing Hispanic Initiative Nears $1M Level

15 October 1999

General Motors Ongoing Hispanic Initiative Nears $1M Level

       Sponsorship of Alejandro Fernandez Concert Series Furthers Ties
                         To Hispanic Scholarship Fund

    THOUSAND OAKS, Calif., Oct. 15 -- As title sponsor of the
1999/2000 concert series for Latin sensation Alejandro Fernandez, General
Motors will be combining its ongoing support for the Hispanic community with
an interactive program that allows concert-goers the opportunity to contribute
their own support to the Hispanic Scholarship Fund (HSF).  While the General
Motors Foundation has been a national contributor to HSF for more than 15
years, with ongoing donations nearing $1,000,000, the Fernandez sponsorship is
the first major Hispanic initiative to be funded specifically through GM's
Western region.  Contribution efforts will continue throughout the six-city
West Coast concert series, which began Oct. 1 in Tucson, Ariz. and Oct. 3 in
Sacramento, Calif.
    Each concert venue will contain GM's bi-lingual interactive product
display as part of the company's "Measure-Up Challenge."  All concert-goers
participating in the challenge will earn $1 toward GM's overall donation to
HSF.  As the largest Hispanic scholarship-granting organization in the nation,
HSF recognizes outstanding Hispanic students in higher education throughout
the United States and Puerto Rico.
    "General Motors is continuing its commitment to the Hispanic community and
strives to be a leader in promoting diversity in every aspect of our
business," said Doug Herberger, General Motors general manager, Western
Region.  "These funds not only help to educate, but years from now may help to
provide an outstanding pool of educated leaders that may one day choose to
work for GM.  We are working hard to become the company of choice for
Hispanics - for our consumer products and services, investors and the best and
brightest talent," added Herberger.
    Concert-goers can participate in GM's on-site "Measure-Up Challenge" by
signing in at the GM booth and answering a few questions about GM's featured
product line.  Participants answer questions by walking around and viewing the
various vehicles on display.  All GM display signage and its on-site product
specialists will be bi-lingual.  Opening two hours before each concert, the GM
display features nearly a dozen 2000 model vehicles including:

    --  Chevrolet Silverado
    --  Cadillac Escalade
    --  Chevrolet Astro Van
    --  Buick Century
    --  Chevrolet Impala
    --  Pontiac Grand Prix
    --  Oldsmobile Alero
    --  GMC Sierra

    Alejandro Fernandez is one of today's hottest Latin stars.  His most
recent album, "Me Estoy Enamorando" has gone multi-platinum in Latin America
and has exceeded $2.2 million sales worldwide.
    Remaining Alejandro Fernandez concert venues and dates are as follows:

     --  Oct. 15 in Las Vegas at 8:00 p.m. - Mandalay Bay Events Center

     --  Oct. 16 in Anaheim, Calif. at 8:00 p.m. - Anaheim Convention Center

     --  Oct. 17 in San Jose, Calif. at 7:00 p.m. - San Jose Events Center

     --  Feb. 2000 in Los Angeles - Universal Amphitheater

    General Motors is the world's largest manufacturer of cars and trucks.  In
1998, General Motors sold 4,608,764 vehicles in the United States.