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Mitsubishi Motors Honored As an Information Technology Innovator

15 October 1999

Mitsubishi Motors Honored As an Information Technology Innovator By Information Week; Automaker Cited for Leading Role in Internet Business Use

    CYPRESS, Calif., Oct. 14 -- In recognition of its outstanding
use of business technology systems, Mitsubishi Motor Sales of America, Inc.
(MMSA) has been ranked by "Information Week" as one of 500 leading business
users of technology.
    "Information Week", the premiere trade publication for information
technology professionals in the U.S., honored MMSA for its innovative
company-wide use of the Internet, Intranet and Extranet.
    Information Week judges companies on application development, E-business,
customer-relationship management and business process/enterprise resource
planning.  Only companies with at least $1 billion in annual revenue are
invited to participate.  The top 500 rankings honor those companies which
demonstrate technological, procedural and organizational innovation in all
areas.
    "We are honored that MMSA has been recognized for such an outstanding
achievement as a technology innovator," said Tony Romero, director, MMSA IS.
"As we continue to enhance technology at all levels we will strive to maintain
our Information Week 500 ranking as well."
    MMSA Executive Vice President and COO Pierre Gagnon says he, too, realizes
the importance of technological innovation at Mitsubishi, saying, "Our
strategy is to win in every aspect of our business.  This includes technology,
an essential component to our success today and throughout the new millennium.
Technology determines where we're going and more importantly, our staying
power.  This achievement as a leading technology innovator shows that our
'Driving to Win' strategy is working and that we're prepared for the future."
    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.