Pennzoil-Quaker State Company Names Gary A. Lillian
14 October 1999
Pennzoil-Quaker State Company Names Gary A. Lillian Senior Vice President Of Marketing and Advertising for Jiffy Lube InternationalHOUSTON, Oct. 14 -- Pennzoil-Quaker State Company announced today that Gary A. Lillian has been named senior vice president of marketing and advertising for Jiffy Lube International. Lillian will be responsible for repositioning the Jiffy Lube brand in line with changing consumer expectations and for developing strategies to capture a larger share of the do-it-for-me (DIFM) installed motor oil market. In addition, he will supervise the Jiffy Lube public relations efforts and customer service area. "Gary is an accomplished marketing executive and entrepreneur, whose imagination, experience and enthusiasm will help build a more market-focused organization at Jiffy Lube International," said Marc Graham, president of Jiffy Lube International. "He comes to us at a critical time as we focus on re-energizing the Jiffy Lube growth model and capitalizing on future trends in the growing do-it-for-me automotive service market." Lillian has 19 years of brand management experience, most recently as president and founder of Spiritisimo, Inc., where he was the driving force behind the creation and introduction of a new beverage brand. He served as vice president of National Marketing for the Pizza Hut division of PepsiCo, Inc., from 1996 to 1998. From 1991 to 1995, he held positions of increasing responsibility with PepsiCo's Sabritas division in Mexico City and with PepsiCo Foods International in Dallas, Texas. Early in his career, Lillian held management positions with Culinary Brands, Inc., and The Clorox Company. Lillian is a graduate of Northwestern University. He received a BA in Communication Studies and Economics in 1978 and an MBA in Marketing from the Kellogg Graduate School of Management in 1980. Fast lubes were pioneered in 1979 by Jiffy Lube, now a wholly owned subsidiary of Pennzoil-Quaker State Company. With the merger of Pennzoil and Quaker State in December 1998, some 600 Q-Lubes were added to the more than 1,500 Jiffy Lube service centers across the country. Conversion of the majority of these Q-Lube service centers to the Jiffy Lube banner is underway. Pennzoil-Quaker State Company is a leading worldwide automotive consumer products company that markets Pennzoil(R) and Quaker State(R) brand motor oils, the number one and number two selling motor oils in the United States. Pennzoil-Quaker State Company also markets a complete line of automotive car care products including Axius(TM) auto accessories, Blue Coral(R) and Classic(R) waxes and washes, Black Magic(R) and Westley's(R) tire and wheel care products, Fix-A-Flat(R) tire sealants, MEDO(R) air fresheners, Rain-X(R) glass treatments, Gumout(R), Snap(R) and The Outlaw(R) maintenance chemicals and Slick 50(R) engine treatments.