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Titan International, Inc. Announces Strategic Realignment

11 October 1999

Titan International, Inc. Announces Strategic Realignment

    QUINCY, Ill., Oct. 11 -- In response to the growing demand
for LSW wheel and tire assemblies, Titan International, Inc. is
announcing a strategic realignment of its North American corporate and
management structure by combining its wheel and tire production into one
operating entity.
    "Titan was a pioneer in demonstrating the benefits of mounted assemblies
to the entire marketplace, but other companies have also positioned themselves
in the conventional assembly niche.  The reorganization will enable Titan to
focus on a three-facet approach -- promoting our LSW wheel and tire
assemblies, combining our business units into one cohesive group, and
introducing a series of e-commerce initiatives, which we will announce in
detail at a later date," stated Maurice Taylor Jr., president and CEO of Titan
International, Inc.  "The strategy I'm setting is this:  out perform the
competitors with the innovative LSW assemblies, emphasize our traditional
strength as a supplier of both wheels and tires and re-engineer our company so
we can react faster, be more cost-efficient and closer to the needs of our
customers."
    Titan's corporate realignment will include sales, accounting, customer
service, and top management.  As part of this plan, Bill Campbell and Ron
Schildt will manage Titan's North American operations and Phil Stanhope will
direct Titan's assembly and distribution operations.  Additionally, Gary
Carlson will be in charge of the new LSW marketing program.  All business
components will be organized under one Titan corporate structure led by
Taylor.
    Titan International, Inc. is a global manufacturer of mounted wheel and
tire systems for off-highway equipment used in agriculture, construction,
mining, military, recreation and grounds care.  Titan has worldwide
manufacturing and distribution facilities.