Industry Analysts Highlight Motorola's Telematics Market Leadership

6 October 1999

Industry Analysts Frost & Sullivan Highlight Motorola's Telematics Market Leadership

    SCHAUMBURG, Ill.--(AutomotiveWire)--Oct. 5, 1999--Motorola announced today that it has received Frost & Sullivan's Market Engineering Leadership Award, for its leadership in the emerging telematics market. Motorola was selected from among 80 industry players in the specialized automotive communications technology. Telematics combines wireless voice and data to provide location-specific security, information, productivity, and in-vehicle entertainment services.
    The award was announced following the summer 1999 release of Frost & Sullivan's Strategies & Issues in the World Automotive Telematics Market report. According to the report, the telematics market is expected to achieve revenues of $7.2 billion in 2005.
    Frost & Sullivan selected Motorola for its active partnering with other industry participants to advance the telematics industry, including worldwide automakers and telematics response center providers. The leader in telematics sales in both North America and Europe, Motorola provides the full range of technologies necessary to create telematics products.
    "Motorola is one of the front runners in the telematics industry," said Inge Matthey, automotive analyst and lead author of the Frost & Sullivan report. "After pioneering the marketplace in 1996, the company has been a key participant in the expansion of the market and has worked to unify industry standards worldwide."
    "This is a prestigious honor for the Telematics team at Motorola," said Marios Zenios, corporate vice president and general manager, Motorola's Telematics Communications Group. "We know we are just at the beginning of what is going to be an explosive, exciting market."
    Frost & Sullivan's 1998 Market Engineering Awards are based on Frost &Sullivan's research and consulting work in this industry between 1997-1998. Winners are selected from an in-depth analysis of the market competitors and interviews with those companies. The awards are given to those companies that have distinguished themselves with their 1997-1998 performance. The Frost & Sullivan research management team has reviewed these awards and the criteria used to select the winners to ensure that the competition and award system are as fair as possible given the subjective nature of market analysis and competitive assessment.
    Frost & Sullivan is an international marketing consulting and training company that constantly monitors the Automotive Industry for market trends, market measurements and strategies. Headquartered in California's Silicon Valley, Frost & Sullivan has been in the market information business for more than 35 years and has developed the trademarked Market Engineering consulting philosophy which guides the company's research. Critical phases of the Market Engineering forecasting process include: Identification of industry challenges, market engineering measurements, strategic recommendations, planning and market monitoring. All of the vital elements of this system give each research project exceptional depth and accuracy.
    Motorola is a global leader in providing integrated communications solutions and embedded electronic solutions. Sales in 1998 were $29.4 billion.