Morgan & Company, Inc., Reports 1999 Model Year Auto Sales
7 October 1999
Morgan & Company, Inc., Reports 1999 Model Year Auto Sales, September Month-End, and Calendar-Year-To-Date
WEST OLIVE, Mich., Oct. 6 -- Morgan & Company, Inc., reports
that U.S. auto sales totaled 16.77 million for the 1999 model year (October
'98 through September '99), an increase of 9.23% over 1998. Car sales totaled
8.65 million, up 7.16% from year-ago sales of 8.07 million. Light truck sales
reached 8.12 million, up 11.53% from year-earlier sales of 7.28 million. 1999
model year light truck sales accounted for 48.4% of total U.S. auto sales.
U.S. AUTO SALES BY MARKET SEGMENT
1999 1998 %
Model Year Model Year Change
Total U.S. Auto Sales 16,772,524 15,354,983 9.23%
Total Car Sales 8,648,407 8,070,482 7.16%
Luxury Car Total 1,383,766 1,254,553 10.30%
Luxury Special/Sport 149,769 171,300 -12.57%
Luxury Upper 248,809 225,237 10.47%
Luxury Middle 605,101 536,068 12.88%
Luxury Lower 380,087 321,948 18.06%
Large Car Total 726,965 646,533 12.44%
Midsize Car Total 4,409,537 4,111,102 7.26%
Midsize Specialty 438,232 399,051 9.82%
Midsize Upper 2,415,769 2,292,043 5.40%
Midsize Lower 1,555,536 1,420,008 9.54%
Small Car Total 2,128,139 2,058,294 3.39%
Small Specialty 69,504 92,523 -24.88%
Small Upper 1,852,562 1,781,373 4.00%
Small Lower 206,073 184,398 11.75%
Total Light Truck Sales 8,124,117 7,284,501 11.53%
Sport Utility Total 3,137,600 2,695,985 16.38%
SUV Large/Luxury 902,001 740,801 21.76%
SUV Midsize 1,912,949 1,698,557 12.62%
SUV Small 322,650 256,627 25.73%
Pickup Truck Total 3,250,306 2,984,017 8.92%
Pickup Large 2,139,466 1,942,261 10.15%
Pickup Small/Midsize 1,110,840 1,041,756 6.63%
Van Total 1,736,211 1,604,499 8.21%
Van Large 416,813 380,829 9.45%
Van Midsize/Mini 1,319,398 1,223,670 7.82%
Auto sales for the month of September reached 1,402,630 which was an
increase of 9.41% from September of 1998. The seasonally adjusted annual rate
(SAAR) for September was 17.09 million, up 9.61%.
Calendar-year-to-date sales are running at 16.88 million although sales
are likely to soften a bit in the fourth quarter due to increased consumer
nervousness. The 1999 calendar year is expected to end up at a record
16.75 million, according to Mark M. Cornelius, president of Morgan & Company,
Inc.
Morgan & Company, Inc., was established in August of 1992 in order to
address the needs of both automotive suppliers and vehicle manufacturers.
Morgan & Company provides comprehensive statistics, accurate forecasts,
actionable research, and recommendations that improve the strategic position
of client organizations.
Visit our Website at http://www.morgancom.com for further information
including manufacturer totals, segment shares, and nameplate specifics.