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Kia Passes 100,000 - Unit Sales Mark For First Time

6 October 1999

Kia Passes 100,000 - Unit Sales Mark For First Time

                       Year-to-Date Sales Up 56 Percent

    IRVINE, Calif., Oct. 5 -- Kia sales reached a significant
milestone in September as the car company passed the 100,000-unit mark for
calendar year 1999.  With a total of 11,846 sales for the month, Kia sales
were up 61 percent versus September 1998.  In its six-year history in the
United States, Kia has sold more than 300,000 vehicles; one-third of those
have been sold this calendar year.
    September sales of the Sportage sport-utility vehicle exploded to 4,639
vehicles, a 98-percent increase from last September.  Sportage 2-Door
Convertible sales for the month were up 78 percent to 372 units.  September
sales of the Sephia compact sedan were 6,835, an increase of 42 percent over
those of the same month last year. Kia's year-to-date sales of 102,678 through
the first nine months of 1999 are 56 percent higher than in 1998.
    Kia Motors America is the sales, marketing and service arm of Kia Motors
Corp. in Seoul, South Korea.

                              MONTH OF SEPTEMBER            YEAR-TO-DATE

    Model                     1999          1998         1999         1998
    Sephia                   6,835         4,805       63,835        45,207
    Sportage                 4,639         2,341       34,793        20,187
    Sportage 2-Door
     Convertible               372           209        4,050           593

    Total                   11,846         7,355      102,678        65,987