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Jaguar Cars Posts Best September Ever

5 October 1999

Jaguar Cars Posts Best September Ever
    MAHWAH, N.J., Oct. 4 -- Jaguar Cars today announced that it
achieved a new sales record in the United States for the month of September by
selling 2,805 cars.  The company topped the 1998 September sales by 1,152 cars
or nearly 70 percent.
    For the month, XJ Series sedan sales totaled 1,106, sports car sales were
484 and sales of the S-TYPE sedan were 1,215.  Total year-to-date sales were
23,157, up 44 percent compared with the first nine months of 1998.
    "September has been a great month for Jaguar," said Steve Odell, vice
president of Marketing and Sales for Jaguar North America.  "We are delighted
to continue the sales momentum, this being the fifth consecutive best-ever
month that we have seen a sales record."
    In Canada, sales were up nearly 86 percent compared with September 1998.
Jaguar Canada sold 180 cars during the month, topping the same period last
year by 83 cars.

    Current Month U.S. New Vehicle Retail Sales:
                                                                      Daily
                                                                    Selling
                                                                       Rate
                          Sept. 99      Sept. 98     % Change      % Change

    XJ Sedans
     XJ8                    382           699             --           --
     XJ8L                   118           189             --           --
     VDP                    493           341             --           --
     VDP (S/C)                5             0             --           --
     XJR                    108            92             --           --
     Large Sedans         1,106         1,321         -16.3%       -16.3%

    S-TYPE
     V6                     592             0             --           --
     V8                     623             0             --           --
     Medium Sedans        1,215             0            N/A          N/A

    XK8
     Coupe                   14            38             --           --
     Conv                   454           294             --           --

    XKR
     Coupe                    3             0             --           --
     Conv                    13             0             --           --

    Sports                  484           332          45.8%        45.8%
    Total                 2,805         1,653          69.7%        69.7%

    YTD U.S. New Vehicle Retail Sales:
                                                                      Daily
                                                                     Selling
                                                                       Rate
                          99 YTD        98 YTD        % Change      % Change
    XJ Sedans
     XJ8                  4,307         4,994             --           --
     XJ8L                 1,316         2,203             --           --
     VDP                  3,053         3,433             --           --
     VDP (S/C)              112             0             --           --
     XJR                  1,164         1,066             --           --
     Large Sedans         9,952        11,696         -14.9%       -14.9%

    S-TYPE
     V6                   4,696             0             --           --
     V8                   4,303             0             --           --
     Medium Sedans        8,999             0            N/A          N/A

    XK8
     Coupe                  312           491             --           --
     Conv                 3,878         3,871             --           --

    XKR
     Coupe                    3             0             --           --
     Conv                    13             0             --           --

    Sports                4,206         4,362          -3.6%        -3.6%
    Total                23,157        16,058          44.2%        44.2%

    Current Month CANADIAN New Vehicle Retail Sales:
                                                                      Daily
                                                                    Selling
                                                                       Rate
                          Sept. 99      Sept. 98      %Change      % Change
    XJ Sedans
     XJ8                      8            34             --           --
     VDP                     35            38             --           --
     VDP (S/C)                5             0             --           --
     XJR                     14             7             --           --
     Large Sedans            62            79         110.1%       110.1%

    S-TYPE
     V6                      52             0             --           --
     V8                      52             0             --           --
     Medium Sedans          104             0            N/A          N/A

    XK8
     Coupe                    0             2             --           --
     Conv                    14            16             --           --

    XKR
     Coupe                    0             0             --           --
     Conv                     0             0             --           --

    Sports                   14            18         -22.2%       -22.2%
    Total                   180            97          85.6%        85.6%

    YTD CANADIAN New Vehicle Retail Sales:
                                                                      Daily
                                                                     Selling
                                                                       Rate
                          99 YTD        98 YTD        % Change      % Change

    XJ Sedans
     XJ8                    173           286             --           --
     VDP                    199           336             --           --
     VDP (S/C)                9             0             --           --
     XJR                     99           108             --           --
     Large Sedans           480           730          37.8%        37.8%

    S-TYPE
     V6                     262             0             --           --
     V8                     264             0             --           --
     Medium Sedans          526             0            N/A          N/A

    XK8
     Coupe                   27            51             --           --
     Conv                   160           172             --           --

    XKR
     Coupe                    0             0             --           --
     Conv                     0             0             --           --

    Sports                  187           223         -16.1%       -16.1%
    Total                  1193           953          25.2%        25.2%

    Notes: VDP = Vanden Plas