Mazda Reports Strong September Sales Gain
4 October 1999
Mazda Reports Strong September Sales GainIRVINE, Calif., Oct. 1 -- Mazda North American Operations (MNAO) today reported U.S. sales of 20,969 units for the month of September, a 42.5 percent increase over the same period last year. All model lines showed significant gains, including the all-new 2000 Mazda MPV which recorded strong sales for it's first full month of 2,167 units. Sales of Mazda's Millenia luxury sport sedan, which now costs less than it did when it was introduced in 1994, posted a dramatic increase of 260 percent. The 626, substantially revised and improved for 2000, had a sales increase of 35.4 percent, while Protege sales jumped 37.6 percent, B-Series truck sales rose 35.4 percent and Miata sales increased 8.2 percent. Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 750 dealerships nationwide and is owned by Mazda Motor Corporation, Hiroshima, Japan. MAZDA SALES FOR SEPTEMBER 1999 MONTH-TO-DATE YEAR-TO-DATE September September % ChangeSeptember September% Change 1999 1998 1999 1998 Total Vehicles CARS 15,506 10,674 +45.3% 150,668 150,846 -0.1% TRUCKS* 5,463 4,036 +35.4% 38,000 41,216 -7.8% TOTAL 20,969 14,710 +42.5% 188,668 192,062 -1.8% Imported Vehicles CARS 8,530 5,508 +54.9% 82,182 76,284 +7.7% TRUCKS* 2,167 943 +130% 7,070 9,544 -25.9% TOTAL 10,697 6,451 +65.8% 89,252 85,858 +4.0% U.S. Assembled Vehicles CARS 6,976 5,166 +35.0% 68,486 74,562 -8.1% TRUCKS* 3,296 3,093 +6.6% 30,930 31,672 -2.3% TOTAL 10,272 8,259 +24.4% 99,416 106,234 -6.4% * Beginning January 1999, the MPV minivan was reclassified as a truck to be consistent with the industry system. MONTH-TO-DATE YEAR-TO-DATE September September% ChangeSeptember September% Change 1999 1998 1999 1998 Imported Vehicles By Model Cars Protege 4,965 3,609 +37.6% 53,841 44,730 +20.4% Millenia 2,160 600 +260% 13,399 14,916 -10.2% Miata 1,405 1,299 +8.2% 14,942 16,635 -10.2% Trucks 0 0 0 0 0 MPV 2,167 943 +130% 7,070 9,544 -25.9% U.S. Assembled Vehicles By Model Cars 626 6,976 5,153 +35.4% 68,472 74,139 -7.6% MX-6* 0 13 0 14 423 -96.7% Trucks 4x2 2,717 2,483 +9.4% 24,934 24,959 -.01% 4x4 579 610 -5.1% 5,996 6,173 -10.7% * discontinued model