Mitsubishi Motors Has Best-Ever September Sales in the U.S.
1 October 1999
Mitsubishi Motors Has Best-Ever September Sales in the U.S.Increase of 36% Over September 1998 Contributes to Company's Highest Quarterly Sales in its History CYPRESS, Calif., Oct. 1 -- September 1999 sales for Mitsubishi Motors Sales of America, Inc. (MMSA) totaled 22,001 units, an increase of 36% over the prior year: -- Year-to-date sales for MMSA are up 24% over the prior year, a total of 181,380 -- Sales for the third quarter of 1999, 71,271 units, reflect the highest quarterly sales in MMSA's history -- September became the third month in a row of "best ever" monthly sales for MMSA -- September also marked the first time the company has had three consecutive months of sales above 20,000 units; MMSA has had five months in 1999 that it sold more than 20,000 units -- the first time in its history -- Galant mid-size sedan sales for September totaled 7,398 units, an increase of 57% over the prior year; sales of Galant are up 59% year-to-date -- Eclipse sport coupe monthly sales reached 5,282 units, an increase of 36% over the prior year; MMSA reports strong sales of the all-new 2000 model, and inventory of the previous generation 1999 model are practically depleted -- Montero Sport mid-size SUV sales reached 3,983 units, an increase of 31% over September 1998 -- Other Mitsubishi Motors' models also had increased sales, including Mirage 4-door (up 96%), Diamante luxury sedan (up 27%) and Montero luxury SUV (up 6%) "Mitsubishi Motors' sales increases in the U.S. continue to be strong, outpacing not only other Japanese distributors, but the overall industry as well," said Pierre Gagnon, executive vice president and chief operating officer for MMSA. "Our turnaround strategy in this market is working, backed by hot new products like the all-new 2000 Eclipse, significantly updated Montero Sport and the continued success of Galant." Mitsubishi Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Sales Results, September 1999: Mitsubishi Motor Sales of America, Inc. Sept. '99 Sept. '98 % Change Month/YTD Month/YTD Month/YTD Passenger Car Sales* 17,563/142,563 12,743/115,898 +37.8%/+23.0% Sport Utility Vehicles** 4,438/38,917 3,464/30,524 +28.1%/+27.5% Total Vehicle Sales 22,001/181,480 16,207/146,422 +35.7%/+23.9% US-assembled Vehicle Sales (1) 13,543/96,805 9,609/80,422 +40.9/+20.4% Imported Vehicle Sales (2) 8,458/84,675 6,598/86,000 +28.2%/-1.5% * Above totals include sales of U.S.-assembled Mitsubishi Motors vehicles ** Includes Montero Sport and Montero (1) Galant, Eclipse and Eclipse Spyder (2) Mirage, Diamante, 3000GT, Montero Sport and Montero