CRAGAR IndustriesEnters Into Arrangement With WELD RACING
4 October 1999
CRAGAR Industries, Inc. Enters Into Licensing Arrangement With WELD RACING, Inc.PHOENIX, Oct. 1 -- CRAGAR Industries, Inc. (OTC Bulletin Board: CRGR) today reported that it has entered into a licensing arrangement with WELD RACING, Inc., a privately held corporation. Under the terms of the Asset Purchase and Licensing Agreements, which still need approval from certain parties, WELD RACING will be granted an exclusive license to manufacture, market, distribute and sell CRAGAR's well-known line of wrought aluminum automobile, light truck and racing wheels. In return for this license, WELD RACING will pay CRAGAR a continuing royalty based on sales levels. In 1998, sales of CRAGAR's wrought aluminum wheels and related accessories represented approximately $2.5 million or 18% of CRAGAR's gross revenues. Michael L. Hartzmark, President and CEO, stated, "We sought a licensing partner that could cost-effectively manufacture and sell our wrought aluminum wheels and related accessories. WELD RACING's extraordinary technological achievements over the past few years, its leadership position in the wrought aluminum wheel niche and its well-known brand name, make it the natural partner to grow CRAGAR's wrought aluminum wheel business." Dr. Hartzmark continued, "Our most valuable asset is our brand name, which will be enhanced by this transaction. This partnership will let a vertically integrated manufacturer of high quality forged alloy wheels take a portion of our wheel line to the market, while we focus our time, effort and resources on extending the CRAGAR brand name through licensing arrangements into other domestic performance automotive niches." Greg Weld, President and Chief Executive Officer of WELD RACING, Inc., commented further, "This arrangement gives WELD RACING one of the premier brand names in our industry, as well as an established product line and customer base developed over the past 35 years. Combining the CRAGAR brand and the well respected WELD RACING brand, as well as our diverse product lines, will enable WELD RACING to devote more resources to R&D, new products and the extension of the CRAGAR brand into newer technologies, including motorcycle wheels. In addition, as a more effective competitor in the automotive wheel industry, we will be able to improve our methods of sales and significantly expand our distribution." In conclusion, Mr. Weld summed up, "This partnership will help WELD RACING achieve its goal of becoming the dominant player in the manufacture and sale of aftermarket wrought aluminum automobile, light truck, racing and motorcycle wheels." CRAGAR Industries, Inc. is an international designer, producer, and seller of custom wheels and wheel accessories for cars, trucks, vans, sport utility vehicles, racing vehicles, and motorcycles. This release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. Please refer to the Risk Factors in the Company's filings with the Securities and Exchange Commission, which identify certain important factors that could cause the actual results to differ materially from those contained in our forward-looking statements. These factors include, but are not limited to, the bankruptcy of the Company's primary customer, dependence on external financing, product availability, market conditions, as well as general economic conditions. In addition, completion of this transaction is subject to a number of conditions and there is no assurance that the licensing arrangement will be completed successfully. Assuming the transaction is completed successfully, there is no assurance that WELD RACING, Inc. will be able to successfully sell the licensed products, which could have a material adverse effect on the royalties due to Cragar Industries, Inc.