Toyota Motor Sales, USA, Inc. to Grow Business-to-Business Sales
1 October 1999
Toyota Motor Sales, USA, Inc. to Grow Business-to-Business Sales with Entrance into E-Commerce
LOS ANGELES--Sept. 30, 1999--Modem Media Selected to Transform the Way Toyota Dealers, Wholesalers
and Consumers Do Business On the Internet
Toyota Motor Sales, USA will soon sell auto service and repair manuals on the Internet as part of a new business-to-business e-commerce initiative aimed to support its dealers. Toyota plans to expand this program to sell other products and services in the future.
Toyota has retained the San Francisco office of Modem Media.Poppe Tyson through the year 2000 to re-engineer, integrate and design its online purchasing and communications systems. Modem Media is a builder and marketer of e-businesses for global companies such as Citibank, Delta Air Lines and Intel.
"Toyota recognizes the value of the Internet as a vehicle to grow its business-to-business sales," said Gordon Moog, manager of Toyota Motor Sales, USA wholesale programs and dealer communications. "We selected Modem Media for its proven expertise in strategic and technological integration capabilities and knowledge of online customer behavior across an e-business."
"By providing customers a personalized Internet experience combined with the ability to easily purchase products and services online, Modem Media will help Toyota provide an unmatched level of Internet customer service found today in the automobile industry," said Tom Zawacki, vice president of Modem Media's San Francisco office.
About Toyota Motor Sales, USA, Inc.
A member of the American business community since 1957, Toyota is the fourth largest manufacturer of vehicles in America and has more than 25,000 U.S. employees engaged in design, research and development, manufacturing, sales and service operations.
About Modem Media
Modem Media is a leading builder and marketer of customer-focused e-businesses for world-class brands. Modem Media develops customer-driven insights to identify and capitalize on e-business opportunities, and utilizes its conceptual, technological and marketing expertise to build, distribute and manage differentiated e-business solutions for its clients around the globe. Modem Media's rapidly expanding global footprint includes offices in Norwalk, CT, New York City, San Francisco, Toronto, London, Tokyo, Hong Kong and an affiliate office in Sao Paolo. With more than 450 professionals worldwide, Modem Media has created customer-focused Internet solutions for global brands such as 3M, Citibank, Delta Air Lines, E*Trade, IBM, JC Penney, John Hancock, Sony Computer Entertainment of America and Unilever. Modem Media's website is located at http://www.modemmedia.com.