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Camp Jeep(TM) Captures 'World's Best' Honors at International Award Show

30 September 1999

Camp Jeep(TM) Captures 'World's Best' Honors at International Award Show

       Detroit Office of FCB Worldwide Advertising and Budco Recognized

    AUBURN HILLS, Mich., Sept. 29 -- DaimlerChrysler's
Camp Jeep(TM) program earned best in the world honors at the 9th
annual World PRO Awards of Excellence, recently hosted by PROMO Magazine and
the Association of Promotion Marketing Agencies Worldwide in Chicago.
Selected among 500 entries, the 1999 Camp Jeep event brought home World's Best
gold awards for both the "copy" and "database management" categories.
    Within the "copy" segment, Camp Jeep materials developed by the Detroit
office of FCB Worldwide were recognized as the World's Best by an
international panel of judges.  Earning the distinction in the "database
management" segment was marketing services firm Budco, which develops and
maintains the Camp Jeep participant database in partnership with FCB.
    "We're very honored to receive worldwide recognition for Camp Jeep,
especially considering the high quality of international entries and the
comprehensive judging process," said Lou Bitonti, senior manager, Jeep Direct
Marketing.  "By leveraging the unique expertise of each of our marketing
partners, we've been able to make Camp Jeep an annual success and a truly
unique experience for our owners."
    Camp Jeep, designed as a three-day outdoor adventure, provides Jeep owners
and their families the opportunity to participate in off-road driving
instruction and trails, fly-casting, mountain biking, kayaking and other
exhilarating activities typical of the Jeep brand lifestyle.  Placing an
emphasis on education, entertainment and the environment, more than 8,000
people from 42 states gathered for the 1999 Camp Jeep event which was held in
August at the historic Oak Ridge Estate near Charlottesville, Virginia.
    The World PRO Awards of Excellence is a joint effort of PROMO Magazine and
the Association of Promotion Marketing Agencies Worldwide (APMA).  The program
recognizes outstanding promotion marketing campaigns from around the world.