Autoweb.com Improves Responsiveness to Auto Buyers With Addition of Paging To SalesEnhancer.com Program

28 September 1999
Autoweb.com Improves Responsiveness to Auto Buyers With Addition of Paging To SalesEnhancer.com Program
    SANTA CLARA, Calif., Sept. 28 -- Autoweb.com
has extended the reach of its Member Dealers by adding paging to
SalesEnhancer.com, the Internet-based auto dealer support service it recently
acquired.
    "The integration of paging into our SalesEnhancer program for both
alphanumeric pagers and PCS phones enables our Member Dealers to respond more
quickly to customers interested in purchasing new cars," states Cathy Gordon,
vice president of product management at Autoweb.com. "Dealership sales
professionals will find their reach greatly expanded because they won't need
to be logged onto a PC or physically in their offices to field
online-generated customer queries.
    "Our customer satisfaction surveys show a strong correlation between speed
of response to a customer and vehicle sales. We believe this addition will
result in a better car-buying experience for prospective customers, and will
help increase sales for our Member Dealers who utilize the SalesEnhancer
program."
    The addition of paging was stimulated by feedback from Autoweb.com's
Dealer Advisory Board. It will be provided to participating dealers at no
extra cost.
    The paging system will instantly alert sales professionals to new online
leads when they are generated, including after weekday business hours and on
weekends. When the recipient isn't available to take immediate action, the
detailed information in each lead can be forwarded to other sales
professionals at the dealership. Time stamps will be provided to all emails
and pages sent and received so that every step in a car-buying transaction can
be tracked more efficiently.
    SalesEnhancer.com supports dealers' sales channel needs by tracking
potential buyers from the Internet, telephone, walk-ins and direct mail. Its
state-of-the-art applications instantly alert dealers to consumer requests,
automate dealer responses and compile customer profiles. SalesEnhancer.com's
applications also accurately monitor actual sales performance of multiple lead
sources used by auto dealers, and allow dealers to evaluate and compare key
sales performance criteria, as well as automate sales and marketing
activities. In addition, its applications can interact with dealers' existing
customer management systems such as ADP and Reynolds and Reynolds, and offer
compatibility with all non-proprietary and open Internet automotive services.

    About Autoweb.com
    Autoweb.com is the leading consumer automotive Internet service. With an
extensive collection of automotive-related community, content and commerce
offerings, Autoweb.com guides consumers through every stage of vehicle
ownership from researching and buying, to enjoying, maintaining and selling.
As a trusted intermediary, the Autoweb.com process connects mass market
consumers to real-world buying alternatives through the most extensive network
of Member Dealers and other commerce partners, and ensures the consumer
experience is faster, better and easier.