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Audi's Broadest-Ever Offering of Luxury and Performance Cars

25 September 1999

    AUBURN HILLS, Mich. -- With model year 2000 Audis arriving in showrooms, 
Audi of America, Inc. has announced model year 2000 pricing on its broadest 
product line ever.  For 2000, Audi is offering its TT Coupe sports car in 
both front wheel drive and quattro versions; five A4 variants including the new, 
blisteringly fast S4; a total of four A6 models ranging from the daringly 
beautiful A6 2.8 sedan and Avant with 200 horsepower to the ultimate A6 -- 
the longer, lower, leaner, meaner A6 4.2 with 300 horsepower; and Audi's 
all-aluminum flagship, the Audi A8.  As you would expect from Audi, its legendary 
quattro all wheel drive is either available or standard on every model in its 
range.

    New additions for 2000 include the pure German sports car, the TT Coupe
which has been on sale since May.  The S4 now tops the A4 range with its
special bodywork and its aggressive 2.7 liter biturbo engine which launches
drivers to 60 miles per hour in 5.9 seconds.  The A6 range has been expanded
this year with the addition of two new models, the 250 horsepower A6 2.7 T and
the 300 horsepower A6 4.2.  Audi's top of the line A8 has also received
significant updates both inside and out to offer the driver more comfort and
better performance.

    While base prices for the 2000 model year have increased slightly over the
same models in 1999 (an average of $195 or 0.9%), enhanced standard equipment
across the line means that there is an overall 1.5% price reduction when
compared to last year.  Moreover, Audi's new models have been priced to
compete effectively with their primary competitors, maintaining Audi's
price-value relationship.

    Introduced in May as a 2000 model year, the TT Coupe has a base MSRP of
$30,500 including its standard Valcona leather interior.  Now, for an
additional $1,750, TT buyers can opt for quattro in place of the standard
front wheel drive.

    Audi's best selling model range, the A4 sedans and Avants, incorporate a
number of updates for the 2000 model year.  Standard equipment on A4 2.8s now
includes a new generation stereo cassette radio with single CD player in dash,
trip computer, power passenger seat, and full-size spare with alloy wheel
(sedan only).  A4 2.8 base MSRP is increased only $400 to $28,790, resulting
in an equipment-adjusted price reduction of 2%.  A4 2.8 Avant with its
standard quattro system increased $500 to $31,540.  The A4 1.8 T also received
many of these upgrades including the new generation stereo cassette radio
including a single CD player in dash, trip computer, and full-size spare with
alloy wheel (sedan only).  The A4 1.8 T MSRP increases only $200 to $23,990,
resulting in an equipment adjusted price decrease of 2 %.  A4 1.8 T Avant with
its standard quattro system increased $300 to $26,740.

    New this year, the 250 hp biturbo S4 with standard quattro all-wheel
drive, silk Nappa leather interior, 17-inch "Avus" alloy wheels and 225/45 R17
performance tires, power seats, HP2 4-piston front brakes, sport suspension
and more is $37,900.  The toughest choice may be selecting between the
six-speed manual transmission or the five-speed automatic with Tiptronic at no
extra charge.

    The daringly beautiful 2000 A6 2.8 benefits from powertrain alterations
which enhance its off the line acceleration.  16-inch alloy wheels and tires
are now standard along with the new generation stereo cassette radio including
its in-dash CD player.  A full size spare with alloy wheel now comes in the
sedan as well.  Price of the A6 2.8 was increased only $200 to $33,950,
resulting in an equipment adjusted price reduction of 1.3% on the sedan.  For
those who want to be more in touch with the driving experience, a 5-speed
manual is now also available only on the A6 2.8 sedan with quattro at no extra
charge.  The A6 Avant also receives the 16" wheel and tire upgrade and in-dash
CD stereo cassette.  The A6 Avant quattro MSRP increased $300 to $36,900.  The
A6 2.8 remains the foundation of the A6 line-up and it is expected to comprise
50%+ of the model line sales.

    With 250 horsepower on tap, the A6 2.7 T biturbo sedan will offer notably
superior performance and standard quattro at a very attractive price: $38,550.
Like the S4, it is available with a six-speed manual transmission or the
five-speed automatic with Tiptronic at no extra charge.

    For the ultimate A6 driving experience, customers can select the new for
2000 A6 4.2.  Delivering 300 hp, this luxury grand touring car offers a host
of standard features including quattro all wheel drive, full leather
upholstery, power sunroof, Bose(R) premium sound system, a five-speed
automatic transmission with Tiptronic and much more for a base MSRP of
$48,900.  Until now, such a driving experience could not be found at a
comparable price point.

    Befitting its position as a "breakthrough luxury" flagship, the 2000 A8
integrates substantial interior and exterior improvements.  It all starts with
a new five-valve per cylinder 4.2 liter V8 engine producing 310 horsepower and
302 lbs. ft. of torque.  On the exterior a revised front bumper, grille and
headlights give the A8 a new bolder face; larger door handles make entry
easier than ever.  On the interior, a new headliner, revised instrument
cluster with electroluminescent lighting, new interior ambient lighting and
more make this the most well appointed A8 ever.  The A8 is also available with
a softer, plusher-looking "Comfort" seat in a premium comfort package (PAW)
which includes heated front and rear seats and ski sack.  The standard
equipment level has also been enhanced with the addition of "SIDEGUARD"
inflatable curtain airbags, a Homelink transmitter, full size spare with alloy
wheel, new generation stereo cassette radio with in-dash CD player (200 watt
BOSE(R) and CD changer in trunk remain standard as well), audio controls on
the steering wheel, rear seat power lumbar support and power headrests and
auto dimming outside mirrors.  Despite these significant upgrades, MSRP is
reduced to $62,000, an equipment adjusted price decrease of 7.4%.

    In terms of new equipment, a user friendly navigation system is available
on A4, A6, and A8 incorporating voice directional instructions in addition to
the instrument panel display.  The MSRP of $1,280 includes one map CD.  Other
new items include "SIDEGUARD" inflatable curtain head protection air bags, an
acoustic parking assist system on A6 and A8 and Electronic Stability program
(ESP) on the A6 4.2 and A8 (delayed availability).  Steering wheel audio
controls have been added to the convenience package on the A6.  The Bose
premium sound system is now available separately from the 6-disc changer
(excluding TT).  Audi's legendary quattro all wheel drive is a $1,750 option
for 2000 on those models where it is not standard equipment.  Full option
pricing is available on the attached price sheets.

    As announced with the launch of the 2000 TT, the destination charge on all
2000 MY Audis is $525.

         Audi 2000 Model Year Manufacturer's Suggested Retail Prices

                                                          Equipment Adjusted
    Model             2000 MSRP      1999 MSRP     % Change     % Change

    A4 1.8T            $23,990        $23,790         0.8%        -2.0%
    A4 1.8 T Avant*    $26,740        $26,440         1.1%        -1.8%
    A4 2.8             $28,790        $28,390         1.4%        -2.0%
    A4 2.8 Avant*      $31,540        $31,040         1.6%        -1.5%
    TT Coupe           $30,500      New in 2000   New in 2000   New in 2000
    S4*                $37,900      New in 2000   New in 2000   New in 2000
    A6 2.8             $33,950        $33,750         0.6%        -1.3%
    A6 Avant*          $36,900        $36,600         0.8%        -1.5%
    A6 2.7 T*          $38,550      New in 2000   New in 2000   New in 2000
    A6 4.2*            $48,900      New in 2000   New in 2000   New in 2000
    A8 4.2*            $62,000        $65,000        -4.5%        -7.4%

    Featured Options (on available models)
    quattro all wheel
     drive              $1,750         $1,650         6.0%
    Audi Navigation
     System             $1,280      New in 2000   New in 2000
    Acoustic Parking
     System - rear        $350      New in 2000   New in 2000
    Acoustic Parking System -
     Front and Rear       $700      New in 2000   New in 2000
    Electronic Stability
     Program (ESP)        $550      New in 2000   New in 2000
    Xenon High Intensity
     Discharge Headlights $500      New in 2000   New in 2000
    Integrated Hands-Free
     Mobile Phone         $495           $495         0.0%

    Delivery charge on
     all Audis            $525           $500         5.0%