---

Gretzky to Announce Partnership With Goodyear

24 September 1999

Wayne Gretzky Returns to Madison Square Garden Ice to Announce Partnership With Goodyear, Launch New Ultra Grip Ice Winter Tires

    

World's Most Gripping Performer On Ice Takes To Ice, Ads To Help Goodyear 
Educate Cold-Climate U.S. & Canadian Drivers On Winter Tire Benefits vs. 
All-Season Tires

Millennium Mega-Program Offers Drivers 42 New York Trips, New Year's Eve 
Private Jet Trip To L.A., Rose Bowl Tickets, Lunch With "The Great One" & 
Mazda Millenias

WHAT:    The world's most gripping performer on ice returns to one of
         sports' most gripping sites for the first time since retiring 
         earlier this year. Gretzky and top Goodyear executives will 
         announce that "The Great One" will serve as the company's 
         first celebrity spokesman in its 100-year history.

         Figuring that the kick-off of hockey season marks the perfect 
         time to get cold-climate drivers focused early on winter 
         driving safety and preparation, Wayne Gretzky will put 
         Goodyear's new Ultra Grip Ice winter tires to the test on the
         Garden ice. The scouting report shows that Ultra Grips
         provide 40% better traction on ice and snow than traditional
         all-season radials.

         As part of the program, Goodyear and Gretzky are asking 
         drivers to describe the "Most Gripping Moment Of Their Life" 
         and vote on "The Most Gripping Moments of the 20th Century."

         Winners will receive the ultimate millennium party, the 
         "Ultra Grip Ultra Trip" -- Expense-paid trips to New York 
         City, a chartered New Year's Eve party jet to Los Angeles 
         with celebrations over four time zones, tickets to the Rose 
         Bowl Game and Parade, and sets of Ultra Grip tires. Two grand 
         prize winners will receive a 2000 Mazda Millennium-Edition 
         Millenia.